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The Situation

Geoff Darnell is a realtor associate with Brown Harris Stevens of Palm Beach. He was looking for a way to connect with potential leads interested in buying or selling their homes, so he reached out to PostcardMania for his marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A beautiful photo of a home that was just listed in the recipient’s area
  • A friendly and professional photo of Geoff on the back of the card to personalize his message and increase trust
  • A catchy sub-headline on the back of the card to grab the prospect’s attention

Geoff mailed 1,625 postcards to his own list of properties in the local area in the month of November. This was his third direct mail campaign with PostcardMania.

The Results

He achieved a 2,331% return on investment!

The postcards generated 2 responses, and Geoff converted 1 of them, making $30,000 in revenue. He spent $1,234 on this mailer campaign, so his return on investment amounted to an impressive 2,331%!

Since then, Geoff has continued his direct mail marketing with PostcardMania and has mailed more than 13,000 postcards. His former marketing campaign was also successful and brought in $700,000 in revenue.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate professionals.

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