The Situation

Geoff Darnell is a realtor associate with Brown Harris Stevens of Palm Beach. He was looking for a way to connect with potential leads interested in buying or selling their homes, so he reached out to PostcardMania for his marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional photo of Geoff Darnell which helps increase trust with the recipient
  • Enticing headlines on the front and back of the card to draw the prospect in
  • A sleek and beautiful postcard design that draws people‚Äôs eyes in

Geoff mailed 9,429 postcards to his own list of contacts in the Palm Beach area, targeting homes valued at $300,000 or more every other month from January to September. Each mailing had between 500-1,500 cards.

The Results

He generated 75 responses and $700,000 in revenue!

As a result, Geoff received 75 responses and converted 10 of them. Since each client brings in an average of $70,000, his total generated revenue amounted to $700,000!

His total return on investment comes to an impressive 10,319% as he only invested $6,718 in this campaign.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate professionals.


CSID: 48685