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The Situation

Geoff Darnell is a realtor associate with Brown Harris Stevens of Palm Beach. He was looking for a way to connect with potential leads interested in buying or selling their homes, so he reached out to PostcardMania for his marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A professional photo of Geoff Darnell which helps increase trust with the recipient
  • Enticing headlines on the front and back of the card to draw the prospect in
  • A sleek and beautiful postcard design that draws people’s eyes in

Geoff mailed 9,429 postcards to his own list of contacts in the Palm Beach area where there were homes valued at $300,000 or more every other month from January to September. Each mailing had between 500-1,500 cards.

The Results

He generated 75 responses and $700,000 in revenue!

As a result, Geoff received 75 responses and converted 10 of them. Since each client brings in an average of $70,000, his total generated revenue amounted to $700,000!

His total return on investment comes to an impressive 10,319% as he only invested $6,718 in this campaign.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate professionals.


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