Parmer Oaks Dental Care set out with the goal to bring every new mover into their office. They contacted us in order to start a bulk mail campaign to achieve their goal.
Our marketing experts worked with them to develop a direct mail campaign that targeted new movers.
Their direct mail campaign delivered results because:
- The front of the postcard features a personal letter from the dentist welcoming them to the neighborhood, establishing a personal connection. They follow this welcoming theme with an “All ages welcome” headline across the bottom. They then offer the new mover a discounted new patient service, tempting them further to come check it out.
- The back of the card reinforces their welcoming-themed postcard, and lists the various amenities that make going to their office as comfortable as possible.
- The consistency of Parmer Oaks Dental Care’s mailings were bound to work, consistently hitting every new mover in their area over the past year. Since May 2019, 73 new movers have become patients!
73 new patients and $63,000!
Since May 2019, they have gotten 73 new patients and $63,000!
Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!