Normally when someone finds a reliable dental practice, they’ll continue to go as long as they stay in that location (given the practice maintains expectations).
Dental marketing comes in to acquire new patients within 2 windows of opportunity – one, the small window when a patient has a bad experience and is looking for a new dentist.
And two, whenever a patient moves.
Our new mover dental postcards capitalize on the latter. They’re sent out monthly to a mailing list that is continuously updated by the USPS with people brand new to your area. The list can be narrowed by age, income and other demographics as well.
As the old adage goes, “the early bird gets the worm.” Try out one of these dentist new mover postcards to welcome potential patients to town!
1. Use variable data to make the recipient feel at home
See where it says “Johnson Family?” Variable data printing gives you the capability to put every postcard recipient’s first or last name, right in the headline.
People are instantly pulled in when they see their name written down, even if it’s just a passing glance. Capitalize on this with variable data!
Learn more about variable data here.
2. Variable data can personalize and customize many postcard elements
You can use variable data to customize postcards in many different ways. In the above template, variable data is used to display your practice’s name, the neighborhood of the recipient, and how long you’ve been servicing the community.
Some other uses of variable data:
- Recipient’s address
- Google image of recipient’s address
- Personalized image (showing a picture of a family if a family is present, matching the ethnicity of the recipient, etc.)
- Customizable discounts depending on income level
3. Follow variable data text with an enticing headline to stand out
It may be the case that variable data alone won’t pull them in if they’re exposed to multiple variable data mailing advertisements.
We have more dentist move-in designs here if you want to check them out!
Every design template can be fully customized to your liking, or we can mix and match elements from each to make you an entirely new card!
While you’re thinking of which design will work best for your business, check out our Everywhere Dental marketing product.
What separates it from our other marketing products is the incoming new patient call analysis. Our team of trained experts listen to your front desk’s recorded conversations and personally review, analyze, and rate each one of your tracked phone calls.
If you have any questions about growing your business with new patient dental postcards this summer, call one of my marketing experts at 800-628-1804…
They’ll help you navigate mailing lists, postage, and answer any other questions you have!
Plus — their advice is 100% FREE.