Direct Mail Advertising Case Study: Charlotte, NC, Dental Office
Postcard Design The Situation
This dental office set out with the goal to attract as many new patients as possible. They enlisted PostcardMania’s bulk mail services to aid them in their mission.
The Solution
Klienheinz Dentistry decided on PostcardMania’s Everywhere Small Business product to target locals, which combines direct mail postcards with matching digital ads on Google, Facebook and Instagram.
Their integrated campaign delivered results because:
- Their “new patient” oriented headline and discounts immediately signals the card’s purpose to the recipient
- The in-depth 5 star review from a long time client gives the recipient confidence that this is a dentist they can trust
- Their call to action coupled with their contact information makes booking recipients’ first appointment easy
The Results
They’ve received 18 (and counting) new patients, generating over $7,000 in immediate revenue! The most important part of this campaign for them was generating the new patients who will stay with them for years to come and they’re super happy with the results so far!
Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!