Gulf Cove Dental is a dental office located in Port Charlotte, FL. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that targeted both new and active patients. It featured photos of a couple and senior with beautiful smiles, a common feature in our previous successful dental direct mail campaigns.
Gulf Cove Dental’s postcard design included:
Because Gulf Coast Dental provides dental services, they wanted to target all nearby residents. So, their mailing lists targeted a combination of new consumers and active patients to generate the most impact.
They gained approximately 90-120 new patients!
Gulf Cove Dental averaged about 30-40 new patients a month!! This was a 3 month campaign, so approximately 90-120 patients were gained in total! The average new patient spends around $1,000 a year with them. That means they should be bringing in around $90,000-$120,000 annually from these new patients!!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!