No-shows are a common struggle of running a dental practice. They waste time, and several a week can cost you serious revenue. Dental hygiene postcards are a great way to cut back losses!
One study that aimed to determine why patients miss dental appointments found that 60.3% of participants still relied on their personal diary to remember appointments, and the most common reason for missing an appointment was simply forgetting about it.
People are flawed – help them out with a reminder they can’t miss!
While voice mail, email, or SMS reminders are cheaper avenues, the problem is:
- Millennials REALLY hate voicemail
- This study found that text messaging isn’t the best method of reminding dental patients about appointments
- 35% of emails are never even read
According to the U.S. Postal Service’s data, 98% of people check their mail daily. While not all of this mail is read, a high-quality, glossy postcard is impossible to miss!
Try using one of our beautiful dental appointment reminder postcards and watch your no-show rates drastically drop!
1. Use colors that really pop to grab the recipient’s attention
Using bright or deeply contrasting colors in conjunction with a high-quality postcard, according to our data, is an exceptional way to help reduce the number of no-shows.
Slap these colors on a jumbo postcard for an even more noticeable reminder!
2. Make the word “Reminder” bold in the postcard headline
It’s always a good marketing practice to inform your recipient of the message’s main details as soon as possible.
For all three of these postcards, you’ll see that one of the first things you notice is the word “reminder,” which is not an accident.
3. Clever, eye-catching imagery helps your postcard stand out against other text ads
Using these is a smart practice if you notice there are consistent postcard advertisements in your area.
While a postcard always stands out against mail inside envelopes, it has a more challenging time standing out against other postcards.
Using clever design elements like this could be all the difference!
You’re free to use any of these templates as a postcard design to help decrease your no-show rates.
However, no-shows can also be a symptom of a poor front desk, which our Everywhere Dental marketing product can help fix.
What separates it from our other marketing products is the incoming new patient call analysis. Our team of trained experts listen to your front desk’s recorded conversations and personally review, analyze, and rate each one of your tracked phone calls.
If you have any questions about growing your business with new patient dental postcards this summer, call one of my marketing experts at 800-628-1804…
They’ll help you navigate mailing lists, postage, and answer any other questions you have!
Plus — their advice is 100% FREE.