Dr. Sheri Glazer is a general dentist in the Long Island community of Smithtown, NY. She called PostcardMania for help attracting new patients to her practice
Dr. Glazer and her marketing consultant decided on a DirectMail2.0 New Patient Edition campaign that would target prospective patients near her practice with postcards and online banner ads.
Heres why the postcard was effective:
The doctor sent her postcard one time to 3,000 residents along mail routes within a mile of her practice where the average income was $100k or more. We recommend mailing your postcard multiple times for the best response, but Dr. Glazer increased her exposure with DirectMail2.0!
206 interested prospective patients!
Number of Times Google Ad Displayed
Google Ad Clicks
Over the course of her campaign, Dr. Glazers online banner ad was shown 329,336 times to prospective patients in her service area. And with DirectMail2.0s tracking capabilities, she could see that 206 interested prospects clicked on her ad to get to her website!