Dental Service Direct Mail Case Study: Sheri Glazer DDS

The Situation

Dr. Sheri Glazer is a general dentist in the Long Island community of Smithtown, NY. She called PostcardMania for help attracting new patients to her practice

The Solution

Dr. Glazer and her marketing consultant decided on a DirectMail2.0 New Patient Edition campaign that would target prospective patients near her practice with postcards and online banner ads.

Heres why the postcard was effective:

• The image of a beautiful smile and blue and white color scheme immediately convey DENTAL
• A photo of Dr. Glazer and a 5-star review help establish trust with prospective patients
• The sub headline and bullet points make the back of the card easy to read
• An attractive offer entices prospective patients to make an appointment

The doctor sent her postcard one time to 3,000 residents along mail routes within a mile of her practice where the average income was $100k or more. We recommend mailing your postcard multiple times for the best response, but Dr. Glazer increased her exposure with DirectMail2.0!

The Results

206 interested prospective patients!

Over the course of her campaign, Dr. Glazers online banner ad was shown 329,336 times to prospective patients in her service area. And with DirectMail2.0s tracking capabilities, she could see that 206 interested prospects clicked on her ad to get to her website!