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The Situation

Kingsburg Family Dental is a dental practice located in the expansive Central Valley area of California. The dentists at Kingsburg opened their doors back in 2001, and they pride themselves on their family-friendly environment. They contacted PostcardMania for help in attracting new patients who were also new to the area.

The Solution

Our marketing team designed a postcard targeting families who recently moved close to their practice. Reaching out to new movers with a postcard welcoming them to the neighborhood has an immediate effect — they notice and LIKE your business before they even know about your competitors. That means they’ll be more likely to choose you when they’re ready to buy! We have a turnkey program that makes targeting new movers easy and AUTOMATIC — it’s called our New In Town program. Check it out — it’s great for dentists!

Here’s what makes Kingsburg’s postcard stand out:

  • The two happy little girls clearly show this is a family practice kids love!
  • The white dashed lines indicate the special offers save recipients money, just like a coupon!
  • Real photos of the dentists build an instant sense of trust with the doctors and practice.
  • Recipients read their name printed right on the postcard!

Here’s how we do that: We use a special printing process called variable data printing that customizes each postcard to the recipient’s data — in this case, their first name. Recipients instantly spot their name, so it’s an effective way to get their attention and make them like you.

This postcard was mailed to a list of 6,000 two times — a total of 12,000 postcards mailed! Their marketing consultant worked closely with them to target the right demographic for their campaign — single family homes with a certain income — while avoiding paying for postage to PO boxes and commercial addresses.

The Results

Kingsburg Family Dental received 113 new prospective patients calling in from their postcard mailing!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating successful campaigns for other dentists!

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