Based in Franklin, MA, the family dentists at Arcadia Dental were looking to build their patient base and grow their practice, so they called PostcardMania for help.
Their consultant, who had already overseen more than 200 dental marketing campaigns, recommended a fully integrated strategy that included direct mail postcards and Google follow-up ads.
It started with a successful postcard design:
Arcadia Dental mailed their postcard to 22,825 households in the area every other month over the course of a year to create name recognition in the community.
To increase their exposure even more, they also purchased DirectMail2.0. During the course of their campaign, people in the same area where they mailed their postcards also saw the practices banner ads online across millions of websites in the Google network!
906% return on investment!
After just 4 of 6 planned mailings, Arcadia Dentals postcard campaign had already generated $300,000 in revenue a 906% return on their investment!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists!