Dental Practice Direct Mail Case Study: Arcadia Dental

The Situation

Based in Franklin, MA, the family dentists at Arcadia Dental were looking to build their patient base and grow their practice, so they called PostcardMania for help.

The Solution

Their consultant, who had already overseen more than 200 dental marketing campaigns, recommended a fully integrated strategy that included direct mail postcards and Google follow-up ads.

It started with a successful postcard design:

• The postcards vertical orientation makes it stand out from other mail, which is usually designed to be read horizontally
• Three attractive offers pop off the postcard in yellow boxes that contrast with the blue and white color scheme
• A sub headline that leads into text and bullet points makes the back of the postcard super readable
• A list of procedures that shows their rates compared to other practices in the area shows prospective patients how much money they can save

Arcadia Dental mailed their postcard to 22,825 households in the area every other month over the course of a year to create name recognition in the community.

To increase their exposure even more, they also purchased DirectMail2.0. During the course of their campaign, people in the same area where they mailed their postcards also saw the practices banner ads online across millions of websites in the Google network!

The Results

906% return on investment!

After just 4 of 6 planned mailings, Arcadia Dentals postcard campaign had already generated $300,000 in revenue a 906% return on their investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists!