The Situation

Kingsburg Family Dental is a dental office located in Kingsburg, CA. They called PostcardMania for help growing their family dental practice!

The Solution

Our marketing experts recommended a postcard campaign with DirectMail2.0 to deliver postcards as well as matching online ads on the Google network!

PostcardMania designed a postcard that included the following features:

  • An image that shows a happy smiling child that conveys a child-friendly message
  • A beautiful and colorful design
  • A headline that clearly tells the recipient it is a dental postcard
  • An offer that is hard to resist

Kingsburg Family dental purchased a list of 24,000 residents in the practice’s zip code. Each recipient on the list received the postcard 3 times because repetition is a crucial part of any successful dental marketing campaign! Kingsburg Family Dental mailed a total of 72,000 postcards.

The Results

They received 366 phone calls!
Digital Ad Network Ad Displays Clicks
Google 5,752,303 27,967

They received 366 phone calls!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental companies!

CSID: 20406