The Situation

Kingsburg Family Dental is on a mission to provide the highest quality dental treatment. They called PostcardMania for help growing their family dental practice!

The Solution

Our marketing experts recommended a postcard campaign with DirectMail2.0 to deliver postcards as well as matching online ads on the Google network!

Here’s why their campaign was successful:

  • An image that shows a happy smiling child that conveys a child-friendly message
  • A beautiful and colorful design
  • A headline that clearly tells the recipient it is a dental postcard!
  • An offer that is hard to resist!

Kingsburg Family dental purchased a list of 24,000 residents in the practice’s zip code. Each recipient on the lists received the postcard 3 times because repetition is a crucial part of any successful dental marketing campaign!

The Results

254 phone calls!

Kingsburg Family Dental mailed a total of 72,000 postcards to residences in their area and in return received 366 phone calls! In addition, while mailing their dental postcard campaign, their Google ads were seen over 1.8 million times! This led to 556 additional visits to their website!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental companies!

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