Borealis Dental Studio contacted us to design a dental office marketing campaign using dentist postcards and Google ads to attract more new prospective patients for their family-owned practice.
The owners, Dr. Goolsby and wife (and business manager) Becky, needed an easy digitally-integrated dental marketing campaign that would appeal to residents in their community and entice them to call in for a new appointment.
Here’s why their design worked:
The Goolsbys started out mailing 6,000 postcards per month, and when they saw 48 new patients book appointments directly from their postcards in just 3 months, they increased their mailing quantity. Who wouldn’t?!
They upped their mailings and started sending 12,000 dental office postcards per month. A big difference.
Did we mention that these mailings added in matching and coordinated Google ads using DirectMail2.0? Because they did!
So did their dental marketing campaign make a difference? See for yourself…
143% increase in monthly new patients!
Number of Times Google Ad Displayed
Google Ad Clicks
Number of Times Facebook & Instagram Ad Displayed
Facebook & Instagram Ad Clicks
After 1 year of marketing every single month using DirectMail2.0’s postcards-and-Google-ads program, check out their results:
Check out the graph on this page to see how their new patients increased month after month!
Borealis Dental Studio has hit a whole new level of business operation! With an average of 68 new patients booking appointments each month, many of whom directly say they received Borealis’s dental office postcards, another doctor will join the expanding practice’s team this summer!
And thanks to all these new patients, they’ve increased their Google reviews from 0 to 29 and have a 4.9-star rating — making Borealis Dental Studio one of the top-ranked dental practices in the area.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists! 1-800-628-1804