All to say:
It WORKS if you want to generate new patients and grow your bottom line.
Check out these 12 dental postcard marketing designs you can use!
1. Receive a 2,079% ROI with dental postcard marketing
My client Dr. Behnaz Raisdana wanted to spread the word about her practice’s grand opening and fill her appointment books in advance, so she decided to try dental direct mail…
She mailed out 19,000 postcards prior to opening and was quickly booked through the first several weeks!
After that, she mailed 6,000 cards per month to keep the new patients coming in…
- 337 new patients
- $402,095 in revenue
- And a 2,079% ROI!
The consistency in her general dentistry marketing paid off — that is key!
2. Get 254 phone calls from your general dentistry marketing
My client Kingsburg Family Dental purchased a mailing list of 24,000 residents within their practice’s zip code and sent postcards to it 3 times.
They’d added Google ads automatically to their mailings — using DirectMail2.0 — to exponentially increase their general dentistry marketing exposure and results…
Take a look at their campaign stats:
- 366 tracked calls
- 1,898,000 number of times Google Ads were displayed
- 556 Google ad clicks
- All from 72,000 postcards mailed.
Here’s a design you can mail:
3. Send dental direct mail as a year-long strategy for 795 calls (and 143% more patients)
My clients Dr. Goolsby and wife (and business manager) Becky needed to up their monthly new patients, so they decided to give dental direct mail a try…
The Goolsbys started out mailing 6,000 postcards per month…
When they saw 48 new patients book appointments directly from their postcards in just 3 months —
They increased their mailing quantity to 12,000 postcards per month.
They also added matching Google ads using DirectMail2.0 to increase their results…
Check them out:
- 795 tracked calls
- 2 million number of times Google ads were shown
- 200+ Google ad clicks
After 1 year of marketing every single month —
They generated a 143% increase in monthly new patients and a 998% ROI.
It’s worth mentioning that this postcards-Google-ads marketing program was 100% set-it-and-forget-it.
4. Give multiple special offers for $45,000 in revenue
When one of my clients opened their practice, they decided to use dental direct mail to generate new patients.
To permeate their local area with their general dentistry marketing, they committed to mailing 25,000 postcards to local residents — 3 separate times.
Their design included multiple special offers, which you can see here.
Providing more than one special offer in your dental postcard marketing gives prospects a reason to call you for help, no matter what problem they’re experiencing.
Here’s a design you can customize for your practice:
My client received 128 new patients and $45,000 in revenue from their dental postcard marketing campaign.
All to say — it was a success!
5. Promote star-rated reviews as 85% of people trust them
Yup, 85% of consumers trust reviews just as much as word-of-mouth.
Google has us trained to recognize that golden stars = happy reviews.
You can feature a happy patient review on your dental postcard marketing using the same graphics (golden stars) that Google uses online, like this:
Just by seeing those 5 golden stars automatically creates a sense of trust in your practice!
6. Add this automated strategy to your marketing for 349% new patients
My client, Tanty Family Dental, generated a 349% increase in new patients by adding the following into their dental postcard marketing:
- Google ads
- Facebook ads
- And Instagram ads
Check out their campaign analytics:
- 212 tracked calls
- 1,131,000 times Google ads were shown
- 377 Google ad clicks
- 102,000 times Facebook and Instagram ads were shown
- 238 Facebook and Instagram ad clicks
We call this dental postcard marketing program Everywhere Small Business, and it requires ZERO effort from you!
7. Plug your practice’s logo into this template
Your dental practice needs to look polished and fresh to stand out from your competition…
And a professional logo makes all the difference!
Here’s a dental direct mail piece you can customize for your practice:
8. Use a bold headline like this dental direct mail design
A big, BOLD headline catches prospects’ attention as soon as they check the mail.
You can use this dental direct mail design for your next campaign:
We can also design a postcard for your practice completely from scratch…
9. Mail your dental direct mail design repeatedly to generate $300,000 and a 906% ROI
My client, Arcadia Dental, mailed their postcard to 22,825 households in the area where they’re located every other month over the course of 1 year…
To increase their general dentistry marketing exposure even more, they used DirectMail2.0, to promote their practice’s digital ads online across thousands of websites in the Google network.
And here’s a design you can customize for your next campaign:
10. Use dental postcard marketing to generate $16,000 in revenue
Dr. Tammy Grimm and her staff at Riverside Family Dental wanted to boost their patient base, so here’s what they did:
We designed Riverside Family Dental a postcard which they sent to a mailing list of 6,000 residents in their service area 4 times.
To help Dr. Grimm get even MORE exposure, she added Google ads to her mailings — automatically — using DirectMail2.0.
After just 4 mailings, she received:
- 84 new calls
- $16,000 in immediate revenue
- Which is a projected $84,000 in revenue for the first year.
Here’s a dental direct mail you can customize for your business:
11. Attract 90% of prospects with personalized postcards
90% of consumers today find personalized marketing appealing…
Because people like being personally communicated to, so they feel special!
You can mail this personalized dental direct mail piece:
12. Send Happy Birthday dental postcard marketing automatically
Here’s a design you can send — 100% automatically — to everyone in your practice’s area with birthdays:
Here’s how it works:
- You tell us your service area and your target demographic (age, income, gender, etc.)
- We design a postcard for you (or use the one above!)
- Each month, we automatically pull a list of people with birthdays that month and mail them a personalized postcard.
Your general dentistry marketing campaign is only as good as WHO receives it.
Your mailing list is the main dish of your lead generation so DON’T skimp on it.
We guarantee at least 90% deliverability of your direct mail, and so should ANY good mailing list provider, FYI.
If you have ANY questions about growing your dental practice, don’t hesitate to call one of my marketing experts at 800-628-1804 —
Their advice and help is 100% FREE!