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The Situation

Villalon Callis Pediatric Dentistry provides dentistry services to families in Sugarland, TX. They needed more patients, so they came to PostcardMania for marketing assistance.

The Solution

Villalon Callis Pediatric Dentistry have been mailing postcards with PostcardMania since July 2018, and did some follow-up digital advertising with us as well. When they initially purchased the Everywhere Small Business Package, they received 929,504 Google ad impressions, 242 Google ad clicks, 77,233 Facebook ad impressions, and 398 Facebook ad clicks.

They were very happy with the responses they received, so they continued their direct mail marketing program.

Recently, in 2021, PostcardMania designers created a postcard with the following features:

  • A kid-friendly design that immediately shows the prospect they specialize in pediatric dentistry
  • An appealing offer for a discounted exam, X-ray, cleaning, and fluoride treatment package
  • A map of their office on the back so recipients can visualize where they are located
  • Friendly photo of the head dentists promising they can coach children on how to brush and floss

PostcardMania mailed out a total of 24,000 postcards between March and December of 2021 to newly relocated residents who have children in the home and live within a 10-mile radius of the dentist office.

The Results

They received about 100 responses and converted 90 of them to new patients!

They received about 100 responses and converted 90 of them to new patients! Each new patient makes them about $400, so this direct mail marketing campaign generated about $36,000. Given the fact that Villalon Callis Pediatric Dentistry spent $12,073 on their postcards, this amounts to a return on investment of 198%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pediatric dentists.


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