Small Business Owner's Growth Summit: Live Virtual Event

The Situation

Dr. Behnaz Raisdana opened Auburn Family Dental in Wichita, KS, in January 2015. She called PostcardMania for help generating patients for her brand-new practice.

The Solution

Dr. Raisdana knew that direct mail postcards would be an effective way to get her name out in the community, so she decided to start her campaign even before opening her practice doors.

After overseeing 475 dental postcard campaigns, Dr. Raisdanas PostcardMania consultant knew the elements of a successful design:

  • A bold headline and supporting image that deliver the message quickly
  • A photo of the doctor, which creates a feeling of familiarity and trust with prospective patients
  • Three appealing offers that give recipients a reason to try out a new practice

Dr. Raisdana mailed out 19,000 postcards prior to opening and was quickly booked through the first several weeks!

After that, she began cycling through her mailing list, sending out 6,000 cards per month to keep the new patients coming in!

The Results

$402,095 in revenue a 2,079% ROI!

When she opened Auburn Family Dental, Dr. Raisdana planned to only practice there three days per week, maintaining her associateship at another office. But by March, she was booking patients so far out in advance that she started working at her own practice full-time.

Within 9 months, Dr. Raisdanas postcards had generated 337 new patients and $402,095 in revenue, and she was on track to hit $1 million in revenue in her first year!

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