Best Dental Marketing Strategies For 2019 from 5789 Dentists

2019 Dental Marketing Guide

I decided to send a survey to our 5,789 dental clients to find out what dental office marketing tactics they used in 2018, and find out what strategies they’ll be using to grow their practices in 2019.

Hint: if you dig color-coded graphs, you’re going to LOVE this article!

Below you’ll see the very best dental marketing strategies — according to my esteemed clients…

Plus:

You’ll see how two of my dental clients generated results like:

  • 349% increase in new patients
  • ROIs like 998% (in just ONE year of marketing)
  • Dental office marketing stats like 212 calls
  • And ad impressions of 1.2 million+

Ready to see what my dental clients said?

Here are the survey results:

1. Over 71% of dentists offer this in-office perk

Let’s be honest —

Most patients aren’t chomping at the bit to go the dentist (sorry, but it’s true!). So we asked what in-office perks our dental clients offered in 2018 to make their patients’ experience even better —

Survey said:

graph of dental office perks

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I recommend your dental office marketing promote whatever office perks you offer…

It makes not canceling appointments much more likely if patients know their appointments will be pleasurable!

Next:

2. Almost 42% of dentists said the majority of revenue comes from this service

Want to know what service makes the most money for other dental practices?

Here you go:

graph of revenue from dental services

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You want to invite in new patients in droves for their routine cleanings and X-rays and flat-out impress them with their care… so when they need those higher-level services, you’re the dentist they turn to!

3. 53.4% of dentists make their money from this age group

Why is this data helpful for your dental marketing plan?

Knowing which age group factually makes your practice the most revenue means you can target them…

graph of profitable age groups for dentists

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By purchasing a mailing list that targets age you’ll only reach people likely needing dental care with your dental office marketing!

Plus —

The best dental marketing also targets with other demographics, such as:

  • Household income
  • Specific zip codes
  • New movers (new movers need new local dentists!)
  • Birth dates to use for birthday mailers

Get a FREE mailing list count for your practice’s area and receive 1,000 records FREE.

4. Some dentists are receiving 100-200+ new patient inquiries every month

Take a look at this dental marketing game going on here:

graph of average dental patient inquiries

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How are your new patient inquiries?

Here’s a free download to help you in 2019:

FREE report: Step-by-step dental marketing plan based on 5,789 dental clients

5. A slice of surveyed dentists bring in 50-99 new patients each MONTH

Your dental marketing plan juices should be flowing right about now:

graph of new patients per month for dentists

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My client Dr. Amit Khanna of Patuxent Dental welcomes about 2,000 new patients per year by adding Google ads to his monthly postcard mailings using DirectMail2.0.

You can view his case study video here to hear his strategy.

6. What NEW patients spend on their very 1st visit

Turns out —

You can put a price tag on a new patient:

graph of new dental patient first visit spend

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The key to a dental marketing plan that generates new patients comes down to being consistent with your dental office marketing — case in point:

The owners of Borealis Dental Studio in MN mailed postcards as part of a year-long dental office marketing campaign and generated a 143% increase in new patients in JUST their first year alone!

7. 19% of dentists reported that new patients spend $2000-$3999 their first year

Here’s what our dental clients said their new patients spend their first year:

graph of new dental patient first year spend

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Here’s the next one:

8. The # of years dentist retain their patients

This is where the best dental marketing pays off — longevity!

Here’s how many years our clients’ patients stay with them:

graph of years that dentists retain their patients

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Interesting, right?

Ok, now we’re going to dive into my clients’ BEST dental marketing strategies AND results… here we go:

9.Over 40% of my clients use Google pay-per-click ads

Check out which other dental office marketing strategies my dental clients used too:

graph of dental marketing strategies

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Ok let’s look at which dental marketing tactics produced RESULTS (my favorite part!):

10. Over 50% reported receiving GOOD results from this “old school” tactic

So long Yellow Pages, TV ads, and billboards…

And hellooo to online advertising and direct mail!

graph of dental marketing strategy effectiveness

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If you ever though direct mail was dead, read this:

My client Dr. Kevin Tanty had wasted over $9,000 on Yelp ads — with ZERO results — in his dental marketing plan until he thought he’d give direct mail “a try.” Well…

Not only did he try mailing postcards, but he integrated the following digital ads to his monthly mailings, automatically, using our Everywhere Small Business product:

  • Google ads
  • Facebook ads
  • Instagram ads
  • And call, click, and mail tracking features

His results?

  • Tracked Calls: 212
  • Google Ad Impressions: 1,131,000
  • Google Ad Clicks: 377
  • Facebook & Instagram Ad Impressions: 102,000
  • Facebook & Instagram Ad Clicks: 238
  • AND — a 349% increase in new patients!

Plus — he didn’t have to lift ONE finger to pull it off.

You can watch the Everywhere Small Business video here.

11. Here’s how 2019 projections look for the best dental marketing

graph of 2019 dental marketing spend projection

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Notice: NO ONE is planning to increase the following marketing expenditures:

  • Yelp advertising
  • Yellow Pages
  • Or billboards

Let’s check out which special offers my clients use to attract new patients…

12. Over 51% of dentists use this attention-grabbing special offer

If only I had a nickel for every time I heard a dentist say, “I can’t discount my services.”

And really, you don’t have to —

But you DO have ensure that patients FEEL like they are getting a great value for your services.

Consumerism is on the rise across all health care practices, and it’s likely here to stay, like it or not!

According to the CDC, 47% of persons under the age of 65 with private health insurance are enrolled in a high-deductible health plan…

That’s almost HALF, and up 88% since 2010.

For more and more Americans, they’ll be spending more out of pocket before dental benefits kick in. And even for those enrolled in a PPO plan, benefits usually top out at around $1000–$1200, which is hardly enough to cover extensive work.

This all means that patients and prospective patients are much more savvy when it comes to dental decisions.

So, YOU need to get competitive in this new consumer-centric dental marketplace if you want to grow your practice.

Many of my dental clients offer a $99 new patient offer which includes an exam, cleaning, and X-rays.

graph of special offers for dentists

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Here are more special offers my clients have used:

  • A discounted new patient exam in the double digits (~$69–$99)
  • A free second opinion
  • Money off crowns or implants

Now:

While I agree that it’s problematic for patients to treat dental care like a new TV purchase, it’s important to remember that most dentists (42.55%) are able to retain a patient for 6–10 years.

So providing added value for patients, along with excellent service and care, a good offer can only add to your overall marketing and practice success.

13. Here’s the average overall monthly marketing expense for other practices

What do you think?

graph of average monthly marketing expense for dentists

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We designed a plug-in-your-numbers dental marketing plan budget calculator you can use here.

Seriously — it’s SO easy and will help you especially if you’re not where sure where to start!

14. Over 44% of my dental clients reinvest this amount back into their marketing

44% of our dental clients reinvest 1-5% of their monthly revenue back into their dental office marketing… where do you fall?

graph of monthly revenue going towards dental marketing

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15. 77% of dentists use text messages for patient reminders

Here’s how else dentists remind patients for their upcoming appointments:

graph of dental patient reminder mediums

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Phone calls as #1 doesn’t surprise me, but even busy office staff can forget to remind — or fail to reach — patients for reminders.

By sending postcards on a set-it-and-forget-it schedule, your prospects can receive tangible postcards in the mail to remind them of their appointments with you!

You can see our patient reminder postcard designs here.

16. How often are inactive patients contacted

Inactive patients can still be a source of potential appointments and revenue!

Where do you lie on this graph?

graph of contact frequency to inactive dental patients

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17. Here’s by what method inactive patients are contacted

graph of contact mediums for inactive dental patients

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Our clients have mailed postcards to their customer base to remind them, say, to use their year-end benefits before they expire as just one idea.

18. Number of Google reviews online

Here’s how many Google reviews our dental clients have online:

graph of google reviews for dentists

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Good news —

Generating more 4- and 5-star Google reviews for your practice online is EASY:

FREE report: How to get more Google reviews online

19. 83% of our dental clients are all over this social media giant

Yup, Facebook… and here’s what other social media sites our dental clients are using:

graph of social media for dental marketing

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So what did you think? Were you surprised by these results?

2019 is here so if you need help with your dental marketing plan, now is definitely the time! And if you asked me what my 2019 advice is for dentists and small business owners alike, here’s my two-pronged suggestion:

  • Market consistently no matter what
  • Market your practice across multiple channels as a coordinated campaign

My most successful dental clients market consistently — this is SO important!!!

When my clients Sean and Becky Goolsby, owners of Borealis Dental Studio, initially purchased their practice, they were only receiving enough leads and new patients to coast along in their practice. However, they wanted to expand the practice and bring on another associate… so here’s what they did:

  • They started mailing 6,000 postcards/month
  • They saw 48 new patients in just 3 months directly from their postcards
  • So they doubled their postcards to 12,000 postcards/month
  • And they added matching Google ads to their postcard mailings with 0 to amplify their practice’s marketing reach

Here’s their postcard design:

borealis dental studio postcard by postcardmania

After 1 year of mailing every single month no matter what, here were their results:

  • 143% increase in monthly new patients
  • 759 prospect calls (using 0’s call tracking feature)
  • Google ads seen 1.2 million times all over the internet
  • A return on investment (ROI) of 998%!

Those results happened within their first 1.5 years of opening their practice’s doors, by the way!

Talk about FAST growth.

Here’s one more case study…

I mentioned Dr. Tanty above (and how he wasted $9k on fruitless Yelp ads), but here are more details to his successful campaign…

His practice, Tanty Family Dental, was only generating 8 new patients per month but wanted to ramp up that number, so he contacted us for help.

Using our Everywhere Small Business product, Dr. Tanty’s dental office marketing was shown in these places — all 100% automatically:

  • In prospects’ mailboxes with postcards
  • On hundreds of websites using Google ads
  • In prospects’ Facebook newsfeeds
  • And in prospects’ Instagram feeds on mobile devices

You can see his postcard design here:

tanty family dental postcard by postcardmania

This multi-channel dental office marketing approached helped Tanty Family Dental generate a 349% increase in new patients.

Plus — with Everywhere Small Business, all the lead tracking is taken care of for you.

Everywhere Small Business automatically provides a lead dashboard that shows the following:

  • Who called
  • Where they live
  • Their age demographics
  • And it even records the prospect call (so you can re-listen to it later)

You can watch the 1-minute Everywhere Small Business video here to see how it works.

I hope you found this information useful. If you need any assistance with your dental marketing plan and growing your practice this year, do not hesitate to contact one of my expert marketing consultants at 800-628-1804.

They are trained to help you find the best dental marketing strategy for your practice based on marketing campaigns from our 5,789 dental clients.

Or, you can email me directly at Joy.Gendusa@postcardmania.com.

Best,

Joy

FREE DOWNLOAD: Real Dental Services Marketing Campaigns and Their Results

 

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