Local Search Engine Optimization

Improve Your Online Ranking & Reputation Affordably For More Local Customers

PostcardMania offers affordable SEO (“search engine optimization”) services to make your business easy for prospects to search for and find on Google, Bing, Yahoo, Yelp — and virtually anywhere they search online. Example: when a prospect searches for “best plumber in [your city name]” or “best dentist in [your city name]” in Google, our SEO services enable your business to:

  • Rank higher in Google’s search results
  • Show up in Google Maps (critical for LOCAL businesses)
  • Entice prospects to click on your business vs. your competition
  • Ensure that website visitors find what they need quickly, so they contact you
  • Appear as a professional business across relevant rate-and-review websites online (e.g., Yelp, Angie’s List, Houzz, etc.)

93% of all online experiences begin with a search engine.

Without SEO, you risk losing leads to your competitors simply because your business is not showing up at the top of Google, Google Maps, and other search engines.

Our SEO services encompass all of the following at a fraction of the price of large agency retainers:

Targeted Local Search Optimization

  • We will create or improve your business’s official Google profile (called Google My Business) to make it more likely for prospects to see your business when they search for you, or even for your competitors.
  • Creation and implementation of industry-specific keywords relevant to your business so that your website and Google profile can align with Google’s algorithm and prioritize your business showing up in searches. We also manage your website in accordance with other major search engines, such as Bing.
  • We’ll take your website’s current content (text, images, blogs, web pages, and even coding) and configure it so that it jives with Google and Bing, enabling prospects to find you more easily however they search for businesses in your industry.
  • Want to know if SEO is working? We’ll provide monthly reports of key organic search metrics, including organic traffic to your website, keyword rankings, clicks through to your website, and more, so you know marketing money spent = leads into your business.

5-Star Online Reputation Management

  • We’ll examine your business across relevant platforms online to ensure your message, ratings, reviews, imagery, and overall presence are consistent and lead-generation worthy.
  • We’ll create and even fix your business’s citations and profiles on top review websites (Google, Yelp, Yellow Pages, etc.) as well as relevant local niche review sites which prospects rely on when selecting a new business.
  • We’ll consistently check your business’s reputation online and word toward ensuring every website and platform it’s mentioned on has a stellar presence that’s full of positive reviews which turn into referral leads for your business.

Lead, Content, & Link Optimization

  • We will consistently verify that the keywords prospects use to find you in search engines can translate into leads you can actually call and create into new customers.
  • This management includes continual research and testing of keywords, and insertion of said keywords into key pages of your website.
  • Where needed, we’ll assist you with content creation on your website (such as blogs, articles, etc.) so that visitors to your website can stick and stay until they fill out a contact form, or contact you via live chat, etc.
  • We’ll handle all the technical back-end of SEO which includes link correction, coding, and ensuring your website technically is Google-friendly. This work ensures that when search engines process your website amidst their algorithms, they can recognize your website works excellently and can thus, promote it to prospects seeking you, per keyword research that we continually do.
  • We’ll also create landing pages where needed to capture more of the leads that search engines generate for you.

Consistent Audits & Online Exposure Strategy

  • We’ll audit your website continually to ensure your coding and keyword strategy align more and more closely with SEO best practices.
  • You’ll receive a competitive SEO strategy for your business that will continually be tweaked to ensure qualified customers can find your business in search engines.
  • Your website will be periodically examined for best user experience. This means that our SEO experts will comb through your website to ensure your website visitors are less likely to bounce away never contacting you, but instead, they are more likely to find the information they originally needed from their search engine query. Furthermore, we’ll verify your website visitors have a greater chance at becoming a conversion — meaning, a qualified lead who’s actually contacted your business.

Dominate your competition with effective, affordable SEO.

Your prospects are using search engines every single day to find products and services they need. Typically, the nuts and bolts of SEO make this marketing tactic VERY pricey, but we have bundled the comprehensive services above to ensure you receive this vital online marketing at a fraction of an agency’s price. 

References:

[1] https://www.searchenginejournal.com/seo-101/seo-statistics/

Pricing

Starting at $995 per month.

We are dedicated to winning your business, we will do our best to beat any comparable quote.

Frequently Asked Questions

What is SEO?

SEO stands for “search engine optimization,” a digital marketing practice that’s comprised of several tactics involved with ensuring your website and online presence work alongside Google and Bing’s search algorithms, with the end result being: 1) your business and website rank higher on Google (and Bing, etc.) and in Google Maps, 2) your business moves closer to becoming or becomes THE go-to business in your industry, and 3) your business receiving more leads from people searching online for businesses like you.

Can I do my own SEO?

Yes, you absolutely can — however, it’s worth noting that in order for SEO to work well for your business so you actually receive qualified leads which will turn into verified customers, you’ll be required to study and learn Google’s (and Bing’s, and Yahoo’s, etc.) best practices, a fair amount of coding, and consistently monitor keyword ranking and results. Thus, small businesses tend to hire out for this marketing tactic. 

How long do I have to do SEO for?

Most marketing success comes from consistency of practice, and that goes the same for SEO. Google’s algorithms, for example, won’t reroute website traffic to your business immediately — except in very rare circumstances — so in order for SEO to work for your business, it’s understood as a strategy that requires at least 12 months to work. We’re not saying you need SEO forever, but implementation and testing will be required for at least 12 months to verify your website and online presence are aligned with Google and other search engines, and thus, producing qualified leads you can see results from. 

Is SEO really necessary though? Can’t I just run ads online? 

Yes, you can just run ads online — and you should! We offer Google, Facebook, and Instagram ads with Everywhere Small Business. However, SEO is not the same as running ads and should be done alongside running ads, and here’s why: SEO addresses if your business shows up in Google (as just one search engine example), and in Google Maps when a prospect enters, say, “best realtor in [your city name]” into Google’s search engine. If your business is NOT showing up when those keywords are entered into Google, you definitely need SEO. Ninety-three percent [1] of online experiences begin with a search engine, which means your prospects are VERY likely using a search engine (Google being the most popular) to seek out a business. Plus, Google Maps has become a very popular search tool — especially on mobile devices — to search out local businesses. Thus, if your business depends on local customers, you need to ensure your business shows up when someone searches for a local dentist, plumber, handyman, contractor (or whatever else you are), inside Google Maps. Try searching for your business’s industry, as if you were a brand new prospect, on Google and in Google Maps. Don’t show up on the top of the search results? SEO services will help you.

Does PostcardMania’s SEO services just cover Google?

Nope! Our SEO services cover Google, Bing, Yahoo, and every major search engine customers today are using. We also manage your online reputation across all the major rate and review platforms such as Yelp, Yellow Pages, Angies List, Facebook, and more that are pertinent to your business’s niche.  We optimize your reputation so your business can look like the absolute best place to do business for your products and services.

Still have questions?

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