Local Search Engine Optimization
Improve Your Online Ranking & Reputation Affordably For More Local Customers
PostcardMania offers affordable SEO (“search engine optimization”) services to make your business easy for prospects to search for and find on Google, Bing, Yahoo, Yelp — and virtually anywhere they search online. Example: when a prospect searches for “best plumber in [your city name]” or “best dentist in [your city name]” in Google, our SEO services enable your business to:
- Rank higher in Google’s search results
- Show up in Google Maps (critical for LOCAL businesses)
- Entice prospects to click on your business vs. your competition
- Ensure that website visitors find what they need quickly, so they contact you
- Appear as a professional business across relevant rate-and-review websites online (e.g., Yelp, Angie’s List, Houzz, etc.)
93% of all online experiences begin with a search engine.
Without SEO, you risk losing leads to your competitors simply because your business is not showing up at the top of Google, Google Maps, and other search engines.
Our SEO services encompass all of the following at a fraction of the price of large agency retainers:
Targeted Local Search Optimization
- We will create or improve your business’s official Google profile (called Google Business Profile) to make it more likely for prospects to see your business when they search for you, or even for your competitors.
- Creation and implementation of industry-specific keywords relevant to your business so that your website and Google profile can align with Google’s algorithm and prioritize your business showing up in searches. We also manage your website in accordance with other major search engines, such as Bing.
- We’ll take your website’s current content (text, images, blogs, web pages, and even coding) and configure it so that it jives with Google and Bing, enabling prospects to find you more easily however they search for businesses in your industry.
- Want to know if SEO is working? We’ll provide monthly reports of key organic search metrics, including organic traffic to your website, keyword rankings, clicks through to your website, and more, so you know marketing money spent = leads into your business.
5-Star Online Reputation Management
- We’ll examine your business across relevant platforms online to ensure your message, ratings, reviews, imagery, and overall presence are consistent and lead-generation worthy.
- We’ll create and even fix your business’s citations and profiles on top review websites (Google, Yelp, Yellow Pages, etc.) as well as relevant local niche review sites which prospects rely on when selecting a new business.
- We’ll consistently check your business’s reputation online and work toward ensuring every website and platform it’s mentioned on has a stellar presence that’s full of positive reviews which turn into referral leads for your business.
Lead, Content, & Link Optimization
- We will consistently verify that the keywords prospects use to find you in search engines can translate into leads you can actually call and create into new customers.
- This management includes continual research and testing of keywords, and insertion of said keywords into key pages of your website.
- Where needed, we’ll assist you with content creation on your website (such as blogs, articles, etc.) so that visitors to your website can stick and stay until they fill out a contact form, or contact you via live chat, etc.
- We’ll handle all the technical back-end of SEO which includes link correction, coding, and ensuring your website technically is Google-friendly. This work ensures that when search engines process your website amidst their algorithms, they can recognize your website works excellently and can thus, promote it to prospects seeking you, per keyword research that we continually do.
- We’ll also create landing pages where needed to capture more of the leads that search engines generate for you.
Consistent Audits & Online Exposure Strategy
- We’ll audit your website continually to ensure your coding and keyword strategy align more and more closely with SEO best practices.
- You’ll receive a competitive SEO strategy for your business that will continually be tweaked to ensure qualified customers can find your business in search engines.
- Your website will be periodically examined for best user experience. This means that our SEO experts will comb through your website to ensure your website visitors are less likely to bounce away never contacting you, but instead, they are more likely to find the information they originally needed from their search engine query. Furthermore, we’ll verify your website visitors have a greater chance at becoming a conversion — meaning, a qualified lead who’s actually contacted your business.
Dominate your competition with effective, affordable SEO.
Your prospects are using search engines every single day to find products and services they need. Typically, the nuts and bolts of SEO make this marketing tactic VERY pricey, but we have bundled the comprehensive services above to ensure you receive this vital online marketing at a fraction of an agency’s price.