Dental Service Direct Mail Case Study: Blaine & Birch Bay Family Dental

The Situation

Blaine & Birch Bay Family Dental is a dental office located in Blaine, WA. They were looking for a creative way to let people nearby know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that features successful dental office campaign items, such as a bright smiling family with beautiful teeth and images of before and after pictures of teeth.

Blaine & Birch Bay Family Dentals’ postcard design had several more elements of successful dental campaigns, including:

• A 5 star review of their service that gives them credibility
• A bulleted list of their benefits that make them stand out against competition

Because Blaine & Birch Bay Family Dental provides dental services, they needed to ensure they hit nearby residents that would be able to afford their services. So, their mailings lists had a medium income of $30K, and were composed of multiple nearby postal routes.

The Results

So far, they have made roughly $120,000!

Blaine & Birch Bay Family Dental received about 200 responses! About 60% of those responses converted, generating over $120,000!! They tried doing newspaper ads before, but didn’t nearly give them the kind of response the post cards are!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!