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The Situation

Lakeside Dental is a family and cosmetic dentistry office located in Salt Lake City, UT. They wanted to bring in more patients and increase annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

Lakeside Dental signed up for an Everywhere Small Business campaign that combined postcards and digital ads.

Their 6 x 8.5 inch postcard included the following features:

  • An eye-catching headline that encourages the recipient to use their dental benefits before the end of the year
  • A map of the location of their office so the prospect knows exactly where they are located
  • An advertisement for a discount plan
  • A list of benefits and services on the back of the card, including staff who speak Spanish and financing available
  • A five-star review from a happy patient

Lakeside Dental mailed 35,974 postcards to a consumer mailing list that targeted two different groups of local residents. One targeted people ages 40-75, and the other was locals making $50-$70k a year. The monthly mailings consisted of about 3,000 mailers. The digital ads also ran at the same time of the mailings and made 444,949 impressions on Google and 113 people clicked on them.

The Results

They gained 20 new patients and expect to make $100,000 in revenue!

As a result, Lakeside Dental received 40 responses and converted 20 of them. These new patients are worth $100,000 in lifetime revenue.

Lakeside Dental has continued their postcard mailings and expects to bring in even more patients in the future!

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