6 Dental Office Grand Opening Open House Ideas You Can Use

Want to announce your new practice’s grand opening?

We have proven-to-work dental office open house ideas, and here they are!

1. Send dental open house invitations where 81% look every day

81% of Americans check their mail every single day — which likely includes prospects in YOUR new practice’s area!

So why not market your new practice where they already look? (Hint: the mailbox!)

Here’s a dental open house invitation you can send:

2. Grab the attention of 79% of prospects with new office open house ideas

Think digital marketing comprises the best dental office grand opening ideas?

Guess again!

79% of consumers find direct mail more useful and trustworthy than going online…

Which means:

Leveraging tangible, PRINT dental office open house ideas will get noticed by your prospects —

Especially since 81% of people check their mail every single day (#1)!

Here’s a dental postcard you can send to promote your new practice!

However, don’t forgo digital marketing completely…

Creating a video about opening is another fantastic way to get the word out!

I recommend making a video that introduces your practice to prospects, including the doctor so that they feel more comfortable about calling in!

3. Use personalized dental office open house ideas for 135% more response

By printing the first names of your prospects directly on your postcards, you can increase your response by up to 135%.

Here’s an example of what that looks like:

You can also capitalize on new movers With our New In Town program. Moving sucks for everyone, so that extra bit of personalization in your postcards makes all the difference!

An example:

Plus —

These personalized marketing tactics costs sheer pennies extra per piece, yet it makes your dental open house invitations call your prospects by name, and therefore:

Get noticed!

4. Give multiple special offers to generate a 143% increase in new patients

One of my favorite dental office open house ideas is including several special offers on your dental marketing…

Such as, this example:

Borealis Dental generated a 143% increase in new patients from their postcards —

Plus, they received a 998% return on investment by integrating digital ads into their yearly direct mail campaign.

You can watch Borealis Dental’s case study video here.

And here’s a dental open house invitation you can send to start off your new patient influx!

5. Add this automated strategy to your marketing for 349% new patients

The best dental office grand opening ideas we’ve seen work for dentists is adding the following digital tactics into targeted direct mail mailings:

• Google ads
• Facebook ads
• And Instagram ads

This multi-channel strategy has a name…

It’s called Everywhere Small Business, and my client Tanty Family Dental generated a 349% increase in new patients with it!

Here’s another personalized design you can use:

6. Plug your new practice’s logo into this template

Your new practice needs to look polished and fresh to stand out from your competition…

And a professional logo is one of your first steps! 

Here’s a dental open house invitation to use your logo on:

You can view PostcardMania’s logo design services here.

There you have it! If you want help running a multi-channel marketing campaign to grow your new practice, you can watch the Everywhere Small Business video here —

Or, feel free to call one of my marketing consultants at 800-628-1804. They’ll help you find the best marketing campaign for your new practice (and budget), and their advice is 100% FREE.

Best,

Joy