Want to announce your new practice’s grand opening?
We have proven-to-work dental office open house ideas, and here they are!
1. Send dental open house invitations where 81% look every day
81% of Americans check their mail every single day — which likely includes prospects in YOUR new practice’s area!
So why not market your new practice where they already look? (Hint: the mailbox!)
Here’s a dental open house invitation you can send:
2. Grab the attention of 79% of prospects with new office open house ideas
Think digital marketing comprises the best dental office grand opening ideas?
79% of consumers find direct mail more useful and trustworthy than going online…
Leveraging tangible, PRINT dental office open house ideas will get noticed by your prospects —
Especially since 81% of people check their mail every single day (#1)!
Here’s a dental postcard you can send to promote your new practice!
3. Use personalized dental office open house ideas for 135% more response
By printing the first names of your prospects directly on your postcards, you can increase your response by up to 135%.
Here’s an example of what that looks like:
This personalized marketing tactic costs sheer pennies extra per piece, yet it makes your dental open house invitations call your prospects by name, and therefore:
4. Give multiple special offers to generate a 143% increase in new patients
One of my favorite dental office open house ideas is including several special offers on your dental marketing…
Such as, this example:
Borealis Dental generated a 143% increase in new patients from their postcards —
Plus, they received a 998% return on investment by integrating digital ads into their yearly direct mail campaign.
And here’s a dental open house invitation you can send to start off your new patient influx!
5. Add this automated strategy to your marketing for 349% new patients
The best dental office grand opening ideas we’ve seen work for dentists is adding the following digital tactics into targeted direct mail mailings:
- Google ads
- Facebook ads
- And Instagram ads
This multi-channel strategy has a name…
Here’s another personalized design you can use:
6. Plug your new practice’s logo into this template
Your new practice needs to look polished and fresh to stand out from your competition…
And a professional logo is one of your first steps!
Here’s a dental open house invitation to use your logo on:
There you have it! If you want help running a multi-channel marketing campaign to grow your new practice, you can watch the Everywhere Small Business video here —
Or, feel free to call one of my marketing consultants at 800-628-1804. They’ll help you find the best marketing campaign for your new practice (and budget), and their advice is 100% FREE.