The Situation

Alana Macalik Cosmetic and Family Dentistry serves families in the Arlington, TX area. Dr. Macalik wanted to advertise her dentistry services and bring in new patients, so she contacted PostcardMania for help with marketing.

The Solution

Alana Macalik Cosmetic and Family Dentistry has been mailing postcards with PostcardMania since 2023. One of their direct mail marketing campaigns targeted new movers in the area. Their list included 10,000 contacts, and the 6 x 8.5 inch postcard included these features:

  • A QR code that when scanned goes to their website for more information
  • Photos of dental implants to show how good their work is in order to increase trust
  • A map on the back of the card that shows where their office is located
  • An offer for a $149 new patient special
  • A list of benefits on the back of the card

In total, they have mailed 155,000 cards. There were 4 different postcard designs that featured different dental services.

Alana Macalik Cosmetic and Family Dentistry also signed up for an Everywhere Small Business campaign that included digital ads on Google and Facebook.

The Results

They generated $240,000 in revenue!

As a result, they received 80 responses and converted all of them to new dental patients. Each new patient brings in about $3,000, so overall they made $240,000 in revenue. On average, they gain 5 new patients a month as they run their Everywhere Small Business campaign.

CSID: 58321