A client will call in occasionally, concerned that their marketing isn’t producing any leads.
The conversation usually starts like this:
Business owner: “I don’t think my postcards are working.”
My marketing consultant: “I’m sorry to hear that. Are you tracking?”
Business owner: “Well, not exactly…”
I’m not criticizing — really. I get it.
Tracking your marketing (as in asking every single lead and new caller how they heard about your business, then storing that information somewhere) can be a lot of work, which is why many business owners don’t do it.
But it’s the ONE marketing change you can start doing right now and immediately know more about your marketing….