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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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16 Website Mistakes that KILL REVENUE (and how to fix them) Part III

16 Website Mistakes that KILL REVENUE (and how to fix them) Part III

In Part I and Part II, we covered 11 of  the 16 website mistakes. In this section we’ll go over the next 4. We’ll cover how to create effective navigation on your website, search engine optimization and the behind the … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Online Marketing, PostcardMania |

Targeting New Movers: Now Turnkey, Automated & More Affordable

Targeting New Movers: Now Turnkey, Automated & More Affordable

Marketers and small business owners alike, make a big deal out of new mover campaigns, and for good reason. On average, new movers: Spend $9000 on goods, services and financial/insurance products (2015 Epsilon New Mover Report) Earn more per year, … Continue reading

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Posted in All Posts, Direct Mail Marketing, Marketing Tips, PostcardMania |

16 Website Mistakes that KILL REVENUE (and how to fix them) Part II

16 Website Mistakes that KILL REVENUE (and how to fix them) Part II

In part two of this three part series, we are going to discuss the importance of a successful contact form and what you should focus on with your copy text. The contact form is one of the most important aspects … Continue reading

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Posted in Business Tips, Copy Writing, Marketing Tips, Online Marketing, PostcardMania |

3 Reasons Your Postcard Gets TRASHED

3 Reasons Your Postcard Gets TRASHED

Here’s an image that will haunt your dreams: your ideal prospect receives the card you’ve spent good money designing, printing and mailing to get into their hands… and they toss it right into the garbage. Nooooooo!!! As a business owner, … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania | 2 Comments

7 Easy Dance Studio Marketing Ideas

7 Easy Dance Studio Marketing Ideas

What’s the most important thing every dance studio needs? Dancers! Casual students drop out to keep up with their homework, families and friends. Which means new students are the lifeblood of any studio. So, how do you keep those classes … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Google Marketing, Marketing Tips, Online Marketing, PostcardMania, Social Media |

16 Website Mistakes that KILL REVENUE (and how to fix them) Part I

16 Website Mistakes that KILL REVENUE (and how to fix them) Part I

Here’s some food for thought: When a prospect visits your website, they instantly make judgements about YOU and how good YOU are at what YOU do. Harsh, right? Maybe not… Let’s look at it in a different perspective. Remember the … Continue reading

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Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania |

Floor Plan Art Website Design Analysis – Seattle, WA

Floor Plan Art Website Design Analysis – Seattle, WA

I have a unique business for us to look at this Friday! Floor Plan Art — it’s an illustration company that focuses on rental floor plans. It was a new industry to me too, which is why their website is … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

You’re Using the WRONG Sized Postcard for Your Direct Mail Campaign

You’re Using the WRONG Sized Postcard for Your Direct Mail Campaign

Sometimes — yes, it’s rare but true — a smaller postcard will work JUST FINE for your direct mail campaign. No, you do not ALWAYS NEED a bigger postcard. The few lucky businesses that can get away with a smaller … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania | 2 Comments

Bakers Shore Website Design Analysis – Summerside, PE, Canada

Bakers Shore Website Design Analysis – Summerside, PE, Canada

A lot of people want to own waterfront property, which is why Bakers Shore specializes in selling prime real estate on the Prince Edward Island of Canada. To help them earn more sales, Bakers Shore created a website, which is … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Which is WORSE for Your Campaign: Postcards or Letters?

Which is WORSE for Your Campaign: Postcards or Letters?

If you’ve ever considered promoting your small business with a direct mail campaign, you’ve probably asked yourself this very question: Should I mail postcards or letters? It’s a question that can plague small business owners and marketing experts alike! So … Continue reading

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Posted in All Posts, Direct Mail Marketing, Marketing Tips, PostcardMania |