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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Paving Business Website Design Analysis — Springtown, TX

Paving Business Website Design Analysis — Springtown, TX

What time is it? Time for small business website design tips! Totally set myself up for that one… Here’s what I have for you this week: An analysis of a paving and seal coating business’ website. Armor Paving paves roads … Continue reading

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Posted in Business Tips, Copy Writing, Marketing Critiques, Online Marketing, PostcardMania, Website Reviews |

Why Your Big Ideas Never Pan Out

Why Your Big Ideas Never Pan Out

Have you ever had a project you were super excited about slowly lose momentum and fade from your memory? Or a great idea for your business never even make its way into the real world at all? If you are … Continue reading

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Posted in All Posts, Business Tips, Business Tools, Joy Recommends |

Gutter Cleaner Website Design Analysis — Tampa, FL

Gutter Cleaner Website Design Analysis — Tampa, FL

You’ve arrived! It’s Friday and time for your weekly dose of small business website design tips! Here’s what I got for you this week: An analysis of a gutter cleaner’s website. The Gutter Man of Tampa Bay has been providing … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Last Week’s Marketing Webinar… FREE Inside! :)

Last Week’s Marketing Webinar… FREE Inside! :)

Did you miss my marketing webinar last week? You know, the one about why your postcard results aren’t as good as they should be… even if you think they’re awesome. (Gulp!) If you did, you really missed out! Well, not … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Joy Recommends, Marketing Tips, Marketing Videos, Online Marketing, PostcardMania |

Business Insurance Website Design Analysis — Paterson, NJ

Business Insurance Website Design Analysis — Paterson, NJ

Before you get Friday brain, take a sip of coffee and hunker down for some small business website design tips. Today I’m looking at an independent insurance agent’s website. Exclusive Insurance specializes in a wide range of insurance policies, including … Continue reading

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Posted in All Posts, Business Tips, Content Marketing, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Why Your Product Will NEVER Sell Itself

Why Your Product Will NEVER Sell Itself

When you or I think about the cause of civil rights that Dr. Martin Luther King, Jr. and many others fought for, it just seems so painfully obvious, doesn’t it? It’s just so ridiculously, plainly right. Even though the events … Continue reading

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Posted in Content Marketing, Direct Mail Marketing, Marketing Critiques, Marketing Tips, PostcardMania | 2 Comments

Bug Removal Website Design Analysis — Nashville, TN

Bug Removal Website Design Analysis — Nashville, TN

Welcome to Friday and my weekly small business website design tips! Here’s the deal this week: We’re going to dig in to the website of a bug removal specialist from Nashville, TN. The business, Bee Green Bug Removal, uses green … Continue reading

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Posted in All Posts, Ask Joy, Branding, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Marketing Webinar: 2 Reasons Your Postcards Aren’t Working (FREE for NL Subscribers)

Marketing Webinar: 2 Reasons Your Postcards Aren’t Working (FREE for NL Subscribers)

We’re in 2015, friends. No going back. And I have an announcement that could potentially make this year your best ever! Next week I am hosting a webinar that reveals (drumroll, please)… The Two Biggest Reasons Your Postcard Results AREN’T … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Joy Recommends, Marketing Tips, Marketing Videos, PostcardMania | 2 Comments

Hardscape Design Website Analysis — Chicago, IL

Hardscape Design Website Analysis — Chicago, IL

You made it! It’s Friday, and that means small business website design tips from your favorite PostcardMania CEO. Right guys? Here’s what I’ve got for you this week: An analysis of a hardscape designer’s website. Northshore Hardscapes in Chicago provides … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Is Growth a Priority in 2015? 2 Resolutions You NEED to make…

Is Growth a Priority in 2015? 2 Resolutions You NEED to make…

Pretty soon, I’ll be flying to the great town of Chicago with my amazing team of senior execs! And while several elements of this trip will be fun and celebratory (2014 was our highest year ever!), there is one particular … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Joy Recommends, Marketing Tips, Online Marketing, PostcardMania | 2 Comments