Get Updates

Get blog updates by email.


Get my marketing e-newsletter.



Let's get social!

For Those Who Can Work RSS Feeds


Freebies

If it's free, you must take it.
Everybody knows that.







About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



Archives

All Posts
Ask Joy
Branding
Business Tips
Business Tools
Case Studies
Content Marketing
Copy Writing
Direct Mail Marketing
Email Marketing
Google Marketing
Guest Bloggers
Joy Recommends
Mailing Melissa
Maniac Dispatch: Industry News
Marketing Critiques
Marketing Tips
Marketing Videos
Mobile Marketing
Online Marketing
PostcardMania
Public Relations
Small Business Owners of America
Social Media
Website Reviews

 

 

 

 

 

 

Is Your Website a Loser?

Is Your Website a Loser?

Here’s a fact about your business that you’re going to HATE: 95% of the prospects interested in your product or service are going to visit your website before they call or stop by. The good old days of your phone … Continue reading

Share


Posted in Business Tips, Copy Writing, Google Marketing, Joy Recommends, Marketing Tips, Online Marketing, PostcardMania |

Website Review – Progressive System Solutions

Website Review – Progressive System Solutions

I’m baaaaaaaack! Did you miss me? Yes, it’s time once again for some small business website design tips! I have something extra special for you this week: a look at an IT consulting firm! Progressive System Solutions provides businesses with … Continue reading

Share


Posted in Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, Website Reviews |

Why You Are MISSING 80% of Your Sales

Why You Are MISSING 80% of Your Sales

Have you ever looked at your phone after you’ve ignored it for a while to see someone has texted you five or more times? When this happens to me, the first thing I do is open their messages and think … Continue reading

Share


Posted in Business Tips, Email Marketing, Joy Recommends, Marketing Tips, Online Marketing, PostcardMania |

It Isn’t Bragging If It’s TRUE

It Isn’t Bragging If It’s TRUE

I don’t usually like to toot my own horn, but since this really has more to do with PostcardMania and the Maniacs, I’m super excited to announce… PostcardMania was just ranked as one of the Top Workplaces in Tampa Bay … Continue reading

Share


Posted in All Posts, Branding, Business Tips, PostcardMania | 2 Comments

Will Google LEAVE YOUR SITE Behind on April 21?

Will Google LEAVE YOUR SITE Behind on April 21?

BIG NEWS: Google is set to roll out a HUGE update on April 21 (next week!), and it will have a serious impact on mobile search results. Everything I’ve read online about this update so far has been dry, technical … Continue reading

Share


Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania |

4 Ugly but True Facts about Lead Generation

4 Ugly but True Facts about Lead Generation

Marketing can be overwhelming. Believe me, I know. There’s lead generation, lead nurturing, customer service, follow-up funnels, follow-up newsletters, follow-up phone calls — and within each of those categories, a litany of options that proclaims to do it best. But … Continue reading

Share


Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania | 4 Comments

Don’t Get YOUR Response Confused With Mine

Don’t Get YOUR Response Confused With Mine

First, here are a couple of questions to consider: What type of purchase is your service or product? Does someone buy from you on a whim or is it a long, thought-out process? Maybe somewhere in between? Three days after … Continue reading

Share


Posted in Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania | 2 Comments

Don’t Miss Out On These 3 Spring Sales Opportunities

Don’t Miss Out On These 3 Spring Sales Opportunities

The official first day of spring was last Friday, which means it’s time for your business to tap into that spring market. For PostcardMania, it’s as easy as targeting the industries that thrive in spring, like landscapers, HVAC specialists, and … Continue reading

Share


Posted in Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Marketing Tips, Mobile Marketing, Online Marketing, PostcardMania |

3-Year-Old’s Jog-a-thon Teaches a Marketing Lesson

3-Year-Old’s Jog-a-thon Teaches a Marketing Lesson

My Chief Marketing Officer’s 3-year-old daughter is participating in her school’s annual jog-a-thon to raise money for a new gym floor. If you’re a parent you’ve been there too… you are expected to raise money by going door-to-door and bugging … Continue reading

Share


Posted in All Posts, Business Tips, Marketing Tips, Mobile Marketing, Online Marketing, PostcardMania, Social Media | 5 Comments

Why you’re LOSING 50% of your sales!

Why you’re LOSING 50% of your sales!

Studies by Forrester Research estimate “that approximately 50 percent of potential sales are lost because users can’t find information and that 40 percent of users do not return to a website when their first visit is a negative experience.” That’s … Continue reading

Share


Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania |