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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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3 BUSINESS Reasons to Go Green or Go Home

3 BUSINESS Reasons to Go Green or Go Home

Tuesday was Earth Day. And in honor of that, it’s time to talk about the benefits of going green. But first, here’s the proof that I’m not just “talking the talk” on this… PostcardMania’s Conservation Report for 2013: •  1,125,251 … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips |

Insurance Website Design Analysis — Henderson, NV 89052

Insurance Website Design Analysis — Henderson, NV 89052

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

5 Tricks to Turn Your Receptionist Into a Sales Machine

5 Tricks to Turn Your Receptionist Into a Sales Machine

If you’re a small business owner looking to continually grow your business every day, every week, every month and every year, you need to get this post to your reception team. Send them the link. Go old-fashioned and print them … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips |

Get Free Web Traffic from Google: Part II

Get Free Web Traffic from Google: Part II

In Part One, I told you your website needs to be designed in a way that makes it easy for Google’s indexing spiders to generate organic search traffic for you. [make “Google’s indexing spiders” link to the first post]. Basically: … Continue reading

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Posted in All Posts, Google Marketing, Marketing Tips, Online Marketing |

8 Ways to Boost Sales with Peer Pressure (And NOT Be a Bully!)

8 Ways to Boost Sales with Peer Pressure (And NOT Be a Bully!)

“Peer pressure” is a nasty term. Am I right? It conjures images of middle school bullies forcing otherwise nice children to smoke cigarettes behind a dumpster. It makes us feel powerless. Yuck. So why would we want to use it? … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips | 2 Comments

3 Ways Your Receptionist is Costing You Sales

3 Ways Your Receptionist is Costing You Sales

Your receptionist is one of the most important employees on your payroll. They’re your first impression with prospective clients and – unless they know what they’re doing – your last impression. Their performance determines whether your leads become customers or … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips |

Long-Term Care Website Design Analysis — Moline, IL 61265

Long-Term Care Website Design Analysis — Moline, IL 61265

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

How to Write an Irresistible USP

How to Write an Irresistible USP

Beware! Moment of complete honesty… When I read most business’ Unique Selling Propositions (USP), my reaction is very simple: So what? Everyone says their service is the best. Everyone says they go the extra mile. If everyone claims it, guess … Continue reading

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Posted in All Posts, Branding, Business Tips, Marketing Tips | 2 Comments

Get Free Web Traffic from Google: Part I

Get Free Web Traffic from Google: Part I

When it comes to generating free traffic for your website, you need a little thing called “keyword optimization.” It’s how Google connects your website to people who are searching for what you offer, and it’s kind of a big deal. … Continue reading

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Posted in All Posts, Business Tips, Google Marketing, Marketing Tips, Online Marketing |

1 Simple Trick to Close More Sales Than the Competition

1 Simple Trick to Close More Sales Than the Competition

Growing up, you were probably taught that it is important to be yourself, no matter what others think of you. That is an important lesson, but in marketing what everyone thinks of you actually does matter. I was speaking at … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips | 2 Comments