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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Don’t Miss Out On These 3 Spring Sales Opportunities

Don’t Miss Out On These 3 Spring Sales Opportunities

The official first day of spring was last Friday, which means it’s time for your business to tap into that spring market. For PostcardMania, it’s as easy as targeting the industries that thrive in spring, like landscapers, HVAC specialists, and … Continue reading

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Posted in Business Tips, Content Marketing, Direct Mail Marketing, Email Marketing, Google Marketing, Marketing Tips, Mobile Marketing, Online Marketing, PostcardMania |

3-Year-Old’s Jog-a-thon Teaches a Marketing Lesson

3-Year-Old’s Jog-a-thon Teaches a Marketing Lesson

My Chief Marketing Officer’s 3-year-old daughter is participating in her school’s annual jog-a-thon to raise money for a new gym floor. If you’re a parent you’ve been there too… you are expected to raise money by going door-to-door and bugging … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Mobile Marketing, Online Marketing, PostcardMania, Social Media | 4 Comments

Why you’re LOSING 50% of your sales!

Why you’re LOSING 50% of your sales!

Studies by Forrester Research estimate “that approximately 50 percent of potential sales are lost because users can’t find information and that 40 percent of users do not return to a website when their first visit is a negative experience.” That’s … Continue reading

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Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania |

How to Recover From AWFUL Online Reviews

How to Recover From AWFUL Online Reviews

Admission: I have a love/hate relationship with online review sites, and I bet you do too. As consumers, we love to hop on Yelp or Google Reviews and quickly see how the public perceives a particular business. It’s easy and … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Online Marketing, PostcardMania | 4 Comments

Laser Hair Removal Website Design Analysis — Tucson, AZ

Laser Hair Removal Website Design Analysis — Tucson, AZ

Guess what day it is? Guess. What. Day. It. Is… FRIDAY! Time for small business website design tips! It’s no Hump Day, but it’s still pretty exciting. Here’s what I have for you this week: An analysis of a laser … Continue reading

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Posted in Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

If New Marketing Scares You – DO NOT READ THIS

If New Marketing Scares You – DO NOT READ THIS

Have you ever seen the Pirates of the Caribbean movie (I forget which one) where Jack Sparrow gets “the black spot” that marks him for death-by-Kraken (you know, the huge sea creature)? If not, the idea is pretty straight forward: … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Marketing Tips, Online Marketing, PostcardMania |

Security Solutions Website Design Analysis — Houston, TX

Security Solutions Website Design Analysis — Houston, TX

Are you ready for a healthy dose of small business website design tips? You better be! Here’s what I have for you this week: An analysis of a security solutions provider’s website. State Tactical Security & Investigations provides the Houston, … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Please Let Me Pay for Your Marketing Education…

Please Let Me Pay for Your Marketing Education…

Have you registered for the Take Your Business to the Next Level Event on March 4-6 yet? If not… what are you waiting for??? This is your opportunity to get OUT of the hustle and bustle of your daily business … Continue reading

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Posted in All Posts, Ask Joy, Business Tips, Business Tools, Marketing Tips, PostcardMania |

Safari Website Design Analysis — Houston, TX

Safari Website Design Analysis — Houston, TX

Fasten your proverbial seatbelt. It’s small business website design tips… time. Here’s what I got for you this week: An analysis of a safari guide’s website! Fish Eagle Safaris takes people from all over and leads them on eye-opening tours … Continue reading

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Posted in Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews | 4 Comments

New Report: Find a Profitable Sweetheart for Your Business

New Report: Find a Profitable Sweetheart for Your Business

OK, there is only one thing more important than putting the finishing touches on your Valentine’s Day plans right now, because if you do this thing, you can make more expensive plans next year (because you’ll have more money)… We … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Tips, PostcardMania |