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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Kaye’s Dance Studio Website Design Analysis – Flushing, NY

Kaye’s Dance Studio Website Design Analysis – Flushing, NY

How many small businesses can say they’ve been open for over 84 years? Kaye’s Dance Studio can! Established in 1931, this business has stood the test of time and has made its way to the digital realm. Kaye’s Dance Studio … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

3 Facts You Must Know About Mailing Lists Before Buying Part II

3 Facts You Must Know About Mailing Lists Before Buying Part II

In our first article we went over the many kinds of lists that are available for purchase, including consumer lists, subscription lists and business lists. In this second article we will go over who to target with your lists as … Continue reading

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Posted in Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania |

3 Facts You Must Know About Mailing Lists Before Buying

3 Facts You Must Know About Mailing Lists Before Buying

Your mailing list is one of the critical elements that can make OR break your campaign. It is vitally important to your return on investment (ROI) that you have a deliverable and highly effective targeted mailing list. The mailing list … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania |

Become the CEO or Marketing Genius You Want to Be

Become the CEO or Marketing Genius You Want to Be

Business owners commonly ask me how I was able to transform PostcardMania into an industry leader. How was I able to go from being a workaholic caught up in the daily grind to a delegating CEO who could pick and … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Tips, PostcardMania |

Lodema Tree and Landscape Service Website Design Analysis – Sussex, NJ

Lodema Tree and Landscape Service Website Design Analysis – Sussex, NJ

I’m trying to think of a tree pun that willow make you laugh, but they are harder than you’d think! Anyways, this Friday we are checking out Lodema Tree and Landscape Service for my small business website design tips! I … Continue reading

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Posted in Business Tips, Marketing Critiques, Marketing Tips, PostcardMania, Website Reviews |

4 Steps to an Effective Email Drip Campaign

4 Steps to an Effective Email Drip Campaign

Similar to social media, email drip campaigns are used by marketers as a tool for prospect follow-up, NOT lead generation. An email drip campaign is composed of a series of emails that are automatically sent following a predetermined schedule. The … Continue reading

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Posted in All Posts, Business Tips, Email Marketing, Marketing Tips, PostcardMania |

5 Secrets to CEO Happiness

5 Secrets to CEO Happiness

My favorite part of our annual Small Business Owners Growth Summit is getting the chance to really sit down and talk with business owners from across the country. Conversation frequently turns to what we enjoy most about being entrepreneurs, and … Continue reading

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Posted in Business Tips, Joy Recommends, Marketing Tips, PostcardMania |

7 Steps to New Tax Prep Clients

7 Steps to New Tax Prep Clients

Are you preparing for tax season? I have some advice to help you get the most out of your marketing and hopefully see a huge growth in your revenue. I’ve come up with seven steps to creating a booming business, … Continue reading

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Posted in Direct Mail Marketing, Marketing Tips, PostcardMania |

Peter Smilovits DDS & Associates Website Design Analysis – Beachwood, OH

Peter Smilovits DDS & Associates Website Design Analysis – Beachwood, OH

You may be wondering why I review so many dentistry websites. Well, it’s because this industry is chock full of consistently good examples you should follow. Dentistry is a very competitive field, so a quality website can make all the … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Google Analytics Set-Up Guide

Google Analytics Set-Up Guide

Have you heard of Google Analytics? If not, it’s a fantastic and FREE tool that helps you track your website’s internet traffic. Have you ever wanted to know how visitors come to your page or where they spend the most … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Online Marketing, PostcardMania |