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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Dental Laboratory Website Design Analysis — Scottsdale, AZ

Dental Laboratory Website Design Analysis — Scottsdale, AZ

Happy Friday! Ready for some small business website design tips? You better be! You know the drill: there are 5 essentials of business website design you have to know if you want a website that boosts your bottom line. To make … Continue reading

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Posted in Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Don’t Read This If You Don’t Read

Don’t Read This If You Don’t Read

 As business owners, we can never stop learning. To stay ahead of the competition, we must continually be on the lookout for new ways to improve our products, services, systems, and everything in between. That’s how you ensure your business … Continue reading

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Posted in Ask Joy, Business Tips, Joy Recommends, Marketing Tips | 2 Comments

Debt Collection Website Design Analysis — Waterbury, CT

Debt Collection Website Design Analysis — Waterbury, CT

Happy Friday! It’s time for some small business website design tips. You know the drill: there are 5 essentials of business website design that you have to know if you want to turn online prospects into customers. To make them easier … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Critiques, Marketing Tips, Online Marketing, Website Reviews |

Housewife to House-Flipper (and Successful Real Estate Investor): Meet Entrepreneur Julie D’Aquila!

Housewife to House-Flipper (and Successful Real Estate Investor): Meet Entrepreneur Julie D’Aquila!

The art and science of “flipping” houses is all the rage now. But like any other business, you shouldn’t jump in without doing your research. I recently reached out an amazing local real estate investor, Julie D’Aquila, who is located … Continue reading

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Posted in Ask Joy, Marketing Tips, Online Marketing, PostcardMania |

3 Things You DON’T Know about Investing in Marketing (But Christopher Columbus did…)

3 Things You DON’T Know about Investing in Marketing (But Christopher Columbus did…)

Here’s the setup: for as long as Christopher Columbus and anyone in the “modern world” could remember, the way to get to India was to travel east. If you asked somebody, “Hey, how do you get to India?” they would … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Tips, PostcardMania | 2 Comments

Actor/Writer Website Design Analysis — Clearwater, FL

Actor/Writer Website Design Analysis — Clearwater, FL

Trying to make it in the dog-eat-dog world of entertainment – especially acting and writing – is a lot like trying to build a successful website. There is a ton of competition, and if you don’t know what you’re doing, … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Online Marketing, PostcardMania, Website Reviews |

The Never Ending Website Dilemma… To Switch it Up or Live with a Loser

The Never Ending Website Dilemma… To Switch it Up or Live with a Loser

Embarking on a new site is a nauseating endeavor — well, it can be. Pretty much every time I ask a group of business owners if they enjoyed getting their website developed they look at me like I’m nuts. When … Continue reading

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Posted in Branding, Business Tips, Marketing Tips, Mobile Marketing, Online Marketing, PostcardMania |

HVAC Website Design Analysis — Chicago, IL

HVAC Website Design Analysis — Chicago, IL

 As Rebecca Black famously sang, “It’s Friday, Friday.” And you gotta get down on Fridays… Soooo, let’s get down with our weekly dose of small business website design tips! If you’re a regular reader, you already know the 5 essentials of … Continue reading

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Posted in Google Marketing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Why I am SO Done with Yelp: One Business Owner’s Reasons for Putting Yelp in the Rearview

Why I am SO Done with Yelp: One Business Owner’s Reasons for Putting Yelp in the Rearview

Before I move into my critique of yelp (which I will make every attempt to keep from sounding like an angry Yelp review), there are a few things I want to mention first: When Yelp first debuted, and for a long time … Continue reading

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Posted in All Posts, Ask Joy, Branding, Business Tips, Joy Recommends, Marketing Tips, Online Marketing, Public Relations, Social Media | 1 Comment

Postcard Designs that FAILED

Postcard Designs that FAILED

I spend a lot of time talking about how we at PostcardMania track our campaign results so we can show you examples of what has already worked for businesses like yours. I do this because it is basically the biggest … Continue reading

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Posted in Ask Joy, Business Tips, Case Studies, Direct Mail Marketing, Joy Recommends, Marketing Critiques, Marketing Tips, PostcardMania | 2 Comments