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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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How to Stop Getting Lost in the Mailbox

How to Stop Getting Lost in the Mailbox

When you’re in a busy, crowded place, and you hear someone shout out your name, what do you do? Consciously ignore it and keep going? Or do you automatically turn to see if it’s for you? I do the latter, … Continue reading

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Posted in All Posts, Ask Joy, Branding, Business Tips, Direct Mail Marketing, Joy Recommends, Marketing Tips |

Physical Therapy Website Design Analysis — Sarasota, FL 34233

Physical Therapy Website Design Analysis — Sarasota, FL 34233

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania) and my next … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

Very, VERY Few Small Business Owners Take This VITAL Action…

Very, VERY Few Small Business Owners Take This VITAL Action…

If I told you that I think 98% of the small business owners I meet lose around 60% of their prospects to their competitors, what would you say? Would you be afraid you’re in that 98%? Because, unfortunately, after all … Continue reading

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Posted in All Posts, Ask Joy, Business Tips, Joy Recommends, Marketing Tips, Marketing Videos |

Real Estate Website Design Analysis — Livingston, TX 77351

Real Estate Website Design Analysis — Livingston, TX 77351

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania), and my next … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

A Simple Guide to Websites: What kind is best for you?

A Simple Guide to Websites: What kind is best for you?

When I launched PostcardMania in 1998, we were all postcards all the time, so when clients would come to me and ask if PostcardMania could design a website for them, I would refer them to a web designer I knew who seemed to really … Continue reading

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Posted in All Posts |

Family Dentist Website Design Analysis — Alexandria, VA 22306

Family Dentist Website Design Analysis — Alexandria, VA 22306

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania), and my next … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

Physical Therapy Website Design Analysis — Multiple Locations, RI

Physical Therapy Website Design Analysis — Multiple Locations, RI

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania), and my next … Continue reading

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Posted in All Posts, Marketing Tips, Website Reviews |

Starting a Food Business in the Recession: The Pirate Jonny’s Story

Starting a Food Business in the Recession: The Pirate Jonny’s Story

Jonathan Toner was already a successful entrepreneur, having founded and grown a landscape architecture firm into a profitable enterprise. So what spurred him to branch out into the highly volatile food industry? Well, there are two main reasons, and if … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips |

You May be Throwing Away 80% of Sales…

You May be Throwing Away 80% of Sales…

The statistics are ugly. U. G. L. Y. First off, they show that 80% of sales are made on the 5th-12th contact. EIGHTY PERCENT. Of course, that’s not ugly all by itself, so here’s the ugly bit… 12% — TWELVE … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Tips, Marketing Videos |

Family Dentistry Website Design Analysis — Mount Airy, NC 27030

Family Dentistry Website Design Analysis — Mount Airy, NC 27030

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy Gendusa (CEO of PostcardMania), and my next … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips, Online Marketing, Website Reviews |