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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Success Ladder Academy Website Design Analysis – Hillsborough, NJ

Success Ladder Academy Website Design Analysis – Hillsborough, NJ

It’s time for another round of small business website design reviews and climbing their way to the top is Success Ladder Academy—a tutoring center for kids in K-12. Let me tell you, their website sure can teach you a thing … Continue reading

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Posted in Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

The 3 WORST Mistakes a Good Homepage Makes

The 3 WORST Mistakes a Good Homepage Makes

It’s no secret that I’m a huge advocate of postcard marketing — I want to scream its praises from the rooftops and get every small biz owner in the country mailing postcards because they WORK. Postcards currently account for roughly … Continue reading

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Posted in Business Tips, Marketing Tips, Online Marketing, PostcardMania | 2 Comments

Facebook Marketing: 3 Reasons Your Promoted Posts are Bombing Part IV

Facebook Marketing: 3 Reasons Your Promoted Posts are Bombing Part IV

If you’re this far then you know all the truly critical information to make Facebook work for you because you’ve already read part one, part two, and part three of my “3 Reasons Your Promoted Posts are Bombing” posts. That … Continue reading

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Posted in Business Tips, Business Tools, Marketing Tips, Online Marketing, PostcardMania, Social Media |

Facebook Marketing: 3 Reasons Your Promoted Posts are Bombing Part III

Facebook Marketing: 3 Reasons Your Promoted Posts are Bombing Part III

Alright! You’ve made it to the third part of this four part series on Facebook marketing! In part one we covered Facebook’s Marketing History a bit and in part two we talked about the different ways to promote on the … Continue reading

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Posted in Business Tips, Business Tools, Marketing Tips, Online Marketing, PostcardMania, Social Media |

Facebook Marketing: 3 Reasons Why Your Promoted Posts are Bombing Part II

Facebook Marketing: 3 Reasons Why Your Promoted Posts are Bombing Part II

Welcome back, dear reader!  If you didn’t catch the first part of this four part series, you might want to check it out so you can catch up on the history behind Facebook’s marketing. That way, when I start discussing … Continue reading

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Posted in All Posts, Business Tips, Business Tools, Marketing Tips, PostcardMania, Social Media |

Facebook Marketing: 3 Reasons Why Your Promoted Posts are Bombing Part I

Facebook Marketing: 3 Reasons Why Your Promoted Posts are Bombing Part I

So you want to learn all there is to know about Facebook marketing, eh? Even though there are a lot of marketers who dedicate all of their time to this social media platform in particular, a lot of them are … Continue reading

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Posted in All Posts, Business Tips, Business Tools, Marketing Tips, PostcardMania, Social Media |

Allen & Allen Insurance Website Design Analysis – Franklin Lakes, NJ

Allen & Allen Insurance Website Design Analysis – Franklin Lakes, NJ

Happy Friday! I have some homework for you: take a look at this website from Allen & Allen Insurance. I’m going to put them under the microscope for this week’s small business website design review! My standard website analysis rules … Continue reading

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Posted in Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

8 Essentials of an Effective Email Newsletter Part II

8 Essentials of an Effective Email Newsletter Part II

In the first half of the 8 Essentials we looked at how to start an email newsletter. In this second part, we will go through how to take those who receive your newsletter and bring them to your website to … Continue reading

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Posted in All Posts, Business Tips, Email Marketing, Marketing Tips, PostcardMania |

8 Essentials of an Effective Email Newsletter Part I

8 Essentials of an Effective Email Newsletter Part I

Answer me this: Do you publish a regular email newsletter? If not, you should start. In a 2007 case study published by MarketingSherpa, they showed that ConAgra Foods generated 34.25% more product sales from consumers who were subscribed to an … Continue reading

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Posted in All Posts, Business Tips, Email Marketing, Marketing Tips, PostcardMania |

The 9 Best Dental Marketing Strategies that Are Easy to Implement Yourself

The 9 Best Dental Marketing Strategies that Are Easy to Implement Yourself

Running a dental practice is enough work on its own. Treating patients, handling staff and the office… Time for a dental marketing campaign just doesn’t exist, does it? Well, there are several surprisingly simple marketing tactics that you can “set … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Marketing Tips, Online Marketing, PostcardMania |