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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Medical Staffing Website Design Analysis — Kingston, PA and Tampa, FL

Medical Staffing Website Design Analysis — Kingston, PA and Tampa, FL

Friday = small business website design. Always has; always will. Here’s what I got for you this week: An analysis of NurStat’s website. NurStat is a medial staffing business based out of Kingston, PA and Tampa, FL – and there … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Mid-life Crisis Sparks Brilliant Business Idea – Meet Entrepreneur Don Wyatt of TravelVideoStore.com!

Mid-life Crisis Sparks Brilliant Business Idea – Meet Entrepreneur Don Wyatt of TravelVideoStore.com!

Have you ever thought about how nice it would be if your job let you travel around the world? Entrepreneur Don Wyatt did – and then he did something about it. After a self-declared “mid-life crisis” of sorts, Don found … Continue reading

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Posted in All Posts, Business Tips, Online Marketing, Small Business Owners of America |

Nutritional Supplements Website Design Analysis — Columbus, OH

Nutritional Supplements Website Design Analysis — Columbus, OH

It’s Friday, and that means it’s time for some good ol’ fashioned small business website design learnin’! Standard rules apply: there are 5 essentials of business website design that you have to know if you want to turn online prospects … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

3 Reasons Your Postcard Ends Up in the TRASH

3 Reasons Your Postcard Ends Up in the TRASH

It’s an image that can keep you awake at night: your perfect prospect getting your postcard in the mail and unceremoniously dropping it in the trash, without so much as a second glance. WHY, PROSPECT? WHY??? For the sake of … Continue reading

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Posted in All Posts, Direct Mail Marketing, Marketing Critiques, Marketing Tips, PostcardMania | 7 Comments

How to STOP Treading Water in Sales

How to STOP Treading Water in Sales

Have you ever felt like you are barely keeping your business’ head above water? Like one wrong move could sink you for good? It’s a paralyzing feeling, isn’t it? Unfortunately, many business owners are stuck in that paralyzing place when … Continue reading

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Posted in All Posts, Business Tips, Joy Recommends, Marketing Critiques, Marketing Tips, Public Relations | 2 Comments

What You Can Learn from One Zoo’s Marketing & Business Challenges

What You Can Learn from One Zoo’s Marketing & Business Challenges

Tampa Bay’s Lowry Park Zoo is the most highly attended zoo in the southeast and was voted the #1 family friendly zoo in America by Parents Magazine. And we sat down with the man at the head of this amazing … Continue reading

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Posted in All Posts, Branding, Marketing Tips, PostcardMania, Small Business Owners of America |

Non-Profit Website Design Analysis — Phoenix, AZ & San Diego, CA

Non-Profit Website Design Analysis — Phoenix, AZ & San Diego, CA

Ready for your weekly dose of small business website design? Here’s what I’ve got for you this fine day: A look at a non-profit business’ website. HEFAR (Higher Education Financial Aid Resources) helps people pay for college, and they have … Continue reading

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Posted in All Posts, Branding, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Help! 5 Answers YOU Know that I DON’T!

Help! 5 Answers YOU Know that I DON’T!

I consider myself pretty well tapped into the amazing community of business owners that use PostcardMania to grow and prosper, but every once and a while I like to get direct feedback from YOU on big questions about the future. With … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Google Marketing, Online Marketing, PostcardMania |

Spa Website Design Analysis — Sayville, NY

Spa Website Design Analysis — Sayville, NY

Happy Friday! Ready for some golden website design nuggets? You better be… First the admin stuff: there are 5 essentials of business website design that make websites really work in terms of lead gen. I’m here to hand out free … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Online Marketing, PostcardMania, Website Reviews |

Social Media Sins You’re Probably Committing…

Social Media Sins You’re Probably Committing…

Now that I’m FINALLY on Twitter (by the way, follow me @joygendusa!), I’m seeing a lot of social media sins being committed by businesses out there — and given how easy they are to fall into, you just might be … Continue reading

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Posted in All Posts, Ask Joy, Business Tips, Joy Recommends, Marketing Tips, Online Marketing, PostcardMania, Social Media | 6 Comments