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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Nutrition and Fitness Website Design Analysis ― Smyma, Georgia

Nutrition and Fitness Website Design Analysis ― Smyma, Georgia

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

Google Ads: Best Practices for Maximizing Phone Responses

Google Ads: Best Practices for Maximizing Phone Responses

We know that Google Pay Per Click (PPC) advertising is a great online marketing tool for lead generation and brand building in general. However, many business owners have specific goals that they want to achieve with their Google ads. Today, … Continue reading

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Posted in All Posts, Google Marketing, Marketing Tips, Online Marketing |

Small Business Blogging: Tips for Using Holidays to Create Blog Content

Small Business Blogging: Tips for Using Holidays to Create Blog Content

Creating quality content for a business blog can be a tough task for many business owners. We want to help you get some business blog post ideas, so you can use your blog to start attracting prospects and turning them … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Google AdWords Targeting Options (Part 3): Using Ad Settings

Google AdWords Targeting Options (Part 3): Using Ad Settings

This is our last installment of our blog series on Google AdWords targeting options. This post is going to dive into the targeting settings you can use to narrow down who your ads are displayed for. There are 5 settings … Continue reading

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Posted in All Posts, Google Marketing, Google Marketing, Marketing Tips, Online Marketing |

Building Customer Loyalty: Celebrate Dedication this Memorial Day

Building Customer Loyalty: Celebrate Dedication this Memorial Day

On Memorial Day, we celebrate the dedication of the citizens who have given their lives in the service of our country. The loyal commitment of these men and women preserves our freedom and provides us with opportunities many around the … Continue reading

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Posted in All Posts, Business Tips, Marketing Tips |

Understanding EdgeRank, Part 2: How to Use EdgeRank

Understanding EdgeRank, Part 2: How to Use EdgeRank

In Part 1 of this blog series, I explained what EdgeRank is and how it works. In Part 2, I will explain what it means for your social media marketing, and how you can use it to help you figure … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Social Media |

Health Blog Website Design Analysis ― Irvine, CA

Health Blog Website Design Analysis ― Irvine, CA

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading

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Posted in All Posts, Marketing Tips, Online Marketing, Website Reviews |

AdWords Ad Copy: Best Practices for Maximizing the Character Limit

AdWords Ad Copy: Best Practices for Maximizing the Character Limit

Pay Per Click (PPC) ads don’t leave you a lot of room for copy. You get 25 characters for the Headline, 35 characters for the URL, and 35 characters for each of the two lines of body copy. That’s not … Continue reading

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Posted in All Posts, Google Marketing, Google Marketing, Marketing Tips, Online Marketing |

Business Blog Post Ideas: Introduce Yourself to More Sales

Business Blog Post Ideas: Introduce Yourself to More Sales

A lot of small business owners don’t use a blog, because they don’t know what they would write about. I’m here to tell you, a blog is one of your most important online marketing assets. You really can’t afford to … Continue reading

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Posted in All Posts, Content Marketing, Copy Writing, Marketing Tips, Online Marketing, Social Media |

Google AdWords Targeting Options (Part 2): Choosing Ad Criteria

Google AdWords Targeting Options (Part 2): Choosing Ad Criteria

Welcome to part two of our series breaking down Google AdWords targeting options! In this second installment, we are going to take a look at the 4 best targeting criteria you can use for your image ads to present them … Continue reading

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Posted in All Posts, Google Marketing, Google Marketing, Marketing Tips, Online Marketing |