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Building Customer Loyalty: Celebrate Dedication this Memorial Day
On Memorial Day, we celebrate the dedication of the citizens who have given their lives in the service of our country. The loyal commitment of these men and women preserves our freedom and provides us with opportunities many around the … Continue reading
Understanding EdgeRank, Part 2: How to Use EdgeRank
In Part 1 of this blog series, I explained what EdgeRank is and how it works. In Part 2, I will explain what it means for your social media marketing, and how you can use it to help you figure … Continue reading
Health Blog Website Design Analysis ― Irvine, CA
As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading
AdWords Ad Copy: Best Practices for Maximizing the Character Limit
Pay Per Click (PPC) ads don’t leave you a lot of room for copy. You get 25 characters for the Headline, 35 characters for the URL, and 35 characters for each of the two lines of body copy. That’s not … Continue reading
Business Blog Post Ideas: Introduce Yourself to More Sales
A lot of small business owners don’t use a blog, because they don’t know what they would write about. I’m here to tell you, a blog is one of your most important online marketing assets. You really can’t afford to … Continue reading
Google AdWords Targeting Options (Part 2): Choosing Ad Criteria
Welcome to part two of our series breaking down Google AdWords targeting options! In this second installment, we are going to take a look at the 4 best targeting criteria you can use for your image ads to present them … Continue reading
Expert Email Marketing: An Interview with Joseph Putnam (Part 2)
Even though email marketing has been around for a while now, there are still a lot of myths and misconceptions that surround this marketing channel. I was lucky enough to get a sit-down with email marketing expert Joseph Putnam, Owner … Continue reading
Is Your Marketing Simple Enough?
Our world gets more complex and chaotic by the day, and consumers are getting sick of it, according to Forbes Magazine. They named simplicity in their “Top 5 Surprise Marketing Trends in 2013.” You probably know exactly what they’re talking … Continue reading
Understanding EdgeRank, Part 1: What Is EdgeRank?
You may have come across the term EdgeRank when reading about Facebook marketing, but didn’t really understand it. More likely, you have never even heard the term at all until now. That’s why I’m doing this two part blog series. … Continue reading
Pool and Patio Website Design Analysis ― Pensacola, FL
As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my … Continue reading