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About Joy

Joy Gendusa
is the founder and CEO of PostcardMania, a marketing juggernaut that specializes in direct mail, email and website development. When she isn't orchestrating small business domination or flying around the country to share her marketing expertise, she can be found enjoying sunny Clearwater, FL with her husband and two sons.



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Day Camp Website Design Analysis — Randolph, NJ

Day Camp Website Design Analysis — Randolph, NJ

Welcome to Friday and my weekly small business website design tips! Here’s what I got for you this week: An analysis of a day camp’s website. Tamarack Day Camp in Randolph, NJ was voted the best day camp in Northern … Continue reading

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Posted in All Posts, Business Tips, Case Studies, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Hardscape Design Website Analysis — Chicago, IL

Hardscape Design Website Analysis — Chicago, IL

You made it! It’s Friday, and that means small business website design tips from your favorite PostcardMania CEO. Right guys? Here’s what I’ve got for you this week: An analysis of a hardscape designer’s website. Northshore Hardscapes in Chicago provides … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Custom Silver Casting Website Design Analysis — Sunrise, FL

Custom Silver Casting Website Design Analysis — Sunrise, FL

Small business website design tips are a Friday tradition around these parts, and the time has come! Here’s what I’ve got for you this week: An analysis of a custom silver casting company’s website. Casting in Silver in Sunrise, Florida … Continue reading

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Posted in All Posts, Branding, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

How to STOP Getting Lost in the Mailbox (A Follow Up)

How to STOP Getting Lost in the Mailbox (A Follow Up)

Way back in the historical era known as “July,” I wrote a popular post about how to stop getting lost in the mailbox. The subject of that post is a technology known as variable data printing (aka “VDP” – software … Continue reading

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Posted in All Posts, Business Tips, Direct Mail Marketing, Marketing Tips, PostcardMania |

Hardwood Refinishing Website Design Analysis — Front Royal, VA

Hardwood Refinishing Website Design Analysis — Front Royal, VA

Breathe deeply – it’s Friday. That must mean it’s time for some small business website design tips from yours truly. Well, let’s do it then! Here’s what I got for you this week: An analysis of a hardwood installer and … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Why I NEVER Refer You to Web Designers (even though there are some great ones out there)

Why I NEVER Refer You to Web Designers (even though there are some great ones out there)

When PostcardMania was in its early stages, we had laser-like focus in terms of products. We sold postcards, postcard services (mailing lists, design, mailing), and more postcards. If you came to us for a different kind of marketing — say, … Continue reading

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Posted in Ask Joy, Business Tips, Joy Recommends, Marketing Tips, Online Marketing, PostcardMania | 8 Comments

Hood & Vent Cleaning Website Design Analysis — Houston, TX

Hood & Vent Cleaning Website Design Analysis — Houston, TX

I say Friday. You say “small business website design!” Friday… Ok, maybe that’s not very catchy. But here’s what I got for you this week: An analysis of a hood & vent cleaning business’ website. Hot’z brings the clean to … Continue reading

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Posted in All Posts, Business Tips, Copy Writing, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Medical Staffing Website Design Analysis — Kingston, PA and Tampa, FL

Medical Staffing Website Design Analysis — Kingston, PA and Tampa, FL

Friday = small business website design. Always has; always will. Here’s what I got for you this week: An analysis of NurStat’s website. NurStat is a medial staffing business based out of Kingston, PA and Tampa, FL – and there … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |

Mid-life Crisis Sparks Brilliant Business Idea – Meet Entrepreneur Don Wyatt of TravelVideoStore.com!

Mid-life Crisis Sparks Brilliant Business Idea – Meet Entrepreneur Don Wyatt of TravelVideoStore.com!

Have you ever thought about how nice it would be if your job let you travel around the world? Entrepreneur Don Wyatt did – and then he did something about it. After a self-declared “mid-life crisis” of sorts, Don found … Continue reading

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Posted in All Posts, Business Tips, Online Marketing, Small Business Owners of America |

Nutritional Supplements Website Design Analysis — Columbus, OH

Nutritional Supplements Website Design Analysis — Columbus, OH

It’s Friday, and that means it’s time for some good ol’ fashioned small business website design learnin’! Standard rules apply: there are 5 essentials of business website design that you have to know if you want to turn online prospects … Continue reading

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Posted in All Posts, Business Tips, Marketing Critiques, Marketing Tips, Online Marketing, PostcardMania, Website Reviews |