Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

How to get MORE views of your postcard – at no additional cost!

Updated on November 18, 2021 by Joy Gendusa

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Think about the last time you ordered a package with tracked shipping or an Uber Eats order.

The notifications do an amazing job at building anticipation – by the time your product or food arrives, you’re bubbling with excitement!

We’ve added a new feature to our postcard technology that emulates the same kind of effect.

Not only does it inform the recipient of the upcoming postcard delivery, but it sends an additional ad via email with a button linking them directly to your website…

39 million people are enrolled in the United States Postal Service’s Informed Delivery program, which provides consumers with a digital preview of their household’s incoming mail.

Working hand-in-hand with the USPS, PostcardMania is proud to offer our own version of Informed Delivery!

Before your postcard arrives in a recipient’s mailbox, those that are signed up for USPS’s Informed Delivery will receive a clickable button alongside an image of your postcard in their regular preview email. This call to action button takes them straight to your website, doubling the impression of each mailing!

Just like receiving a tracked package or Uber Eats order, this preview of your postcard gets recipients revved up to find it in their mailbox.

PostcardMania’s informed delivery significantly increases the conversion potential of your campaign.

Like all of our products, you’ll be able to track the number of Informed Delivery emails sent, opened, and clicked at any time in your MyPostcardMania.com account dashboard.

informed delivery postcardmania dashboard results

You’ll see EXACTLY when and where this activity occurs. This gives invaluable valuable data for your next campaign to help you drive up conversion rates!

If you’re ready to take your postcard campaign to the next level, learn more about PostcardMania’s Informed Delivery here. It is completely free with an Everywhere Small Business Platinum campaign, and very inexpensive when added to any other campaign.

A marketing consultant is ready to walk you through the potential of Informed Delivery and what it could do for your business – call or text 1-800-628-1804. Their advice is always free!

Or feel free to email me at joy.gendusa@postcardmania.com and I’ll answer when I can.

Best,

Joy