PostcardMania In the News

Pay-per-click (PPC) marketing gives you brand exposure opportunities on major search engines and millions of websites across the internet via banner ads. It’s a great resource for small business owners to build their brand strength and generate new leads from their online prospects. However, it can be a complicated process. I want to show you a few things you can do to build an effective foundation that maximizes your PPCperformancethe ABCs, if you will.

Is digital marketing killing direct mail? On the contrary, studies show direct mail volume is on the rise! Still, it makes sense to integrate direct mail with online digital marketing, something Joy Gendusa calls Direct Mail 2.0. The concept of Direct Mail 2.0 addresses all of the current issues that can plague direct mail marketinginefficient/expensive follow up, delayed mailings, difficult response trackingand replaces it with a modern, integrated program.

For small businesses, direct mail marketing can be a great way to generate consistent revenue. It builds brand awareness, increases credibility and builds trust with prospective guests. Recent innovations have made direct mail even more effective by combining it with online marketing tools to create a comprehensive, integrated marketing system.

Business blogs are quickly becoming one of the most essential tools in a small business owners marketing belt. Its right there next to direct mail and delivering an incredible product (or service). For a cosmetic dentist, potential clients are searching the internet trying to find out how to get a better smile through whitening, good dental hygiene, etc. If you have a blog for your practice, each post represents another opportunity to show potential clients that you are a true expert who is passionate about helping them.

During the fall months, HVAC businesses have a huge opportunity to build their brands, gain more clients and bring in more revenue. The approach of winter creates a need for HVAC services, and all you have to do is create the right marketing campaign to turn those needs into leads, which you can then turn into revenue.

The Affordable Care Act, also known as Obamacare, goes into effect on New Years Day. Although the administration recently pushed back the deadline for larger companies to provide health care coverage to their employees by a year, to Jan. 1, 2015, the clock is ticking.

Because it can be challenging for any business to comply with such landmark and labyrinthine legislation, Build recently asked two midmarket leaders how they plan to address the new laws. Heres what Joy Gendusa, CEO of PostcardMania, a $20 million, 200-employee direct-marketing company, and Trish Burr, vice president of operations at BlackLine Systems, a $25 million, enterprise-class financial SaaS provider, had to say.

Pay-per-click is a big part of our marketing efforts. As the CMO, I oversee our campaigns, and Im constantly sorting through data and trying to understanding who clicked, why he or she clicked and what we can do to maximize our return on the investment. However, there is one issue that can put a snag in your PPC campaigns and render the effort questionable: dead-end leads.

Gendusa founded PostcardMania in 1998 with no start-up capital. At the time, she was running her own business, Joy Rockwell Enterprises. Frusted that she couldn’t find a turnkey direct-mail marketing company for promotional purposes, she decided to create one.

Q: This is one the youngest midmarket leadership teams we’ve seen. We noticed that the executive bios on your website lack background information and simply describe each executive’s role. Why skip the chance to self-glorify?

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so its important to have a good foundation in the fundamentals of maximizing your PPC performance.There are four things you should be doing for your PPC to reach its full potential.

PostcardMania, a Florida-based direct mail service, became aware of its sales lead black hole several years ago. According to Sarah Kicinski, PostcardManias Chief Marketing Officer, the marketing department would generate around 750 leads for the sales team per week, but the sales division [was] being overwhelmed and not handling every lead thoroughly, leaving many opportunities on the table.