PostcardMania In the News

Marketing can be a complicated process, and postcard marketing is no different. There are a lot of factors to consider when planning and coordinating a strategic direct-mail campaign. There isn’t a quick trick to getting a well-targeted mailing list or an effective postcard design. However, here are some tips for receiving great results from the start.

When it comes to online lead generation and brand building, Google Pay Per Click (PPC) advertising is one of the best tools out there for small business marketing. It gives your company exposure to tons of prospects, and when it’s done correctly, it can yield a great return on investment. Just like a great recipe there are certain things you have to do in order to get the ideal result from your PPC marketing. If you do get them right, you can enjoy a great reward.

When comes down to it, business growth is a simple formula. Generate leads and turn them into customers. The key is to do this with the most efficiency, so you create higher returns on your investment. New technologies have emerged to help you do just that.

Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each entrepreneurship and brand.

As new marketing technologies are created, businesses are given opportunities to make their marketing systems better. These technologies can help you build a complete marketing system that comprehensively covers all your marketing bases, such as lead generation and follow-up.

The marketing process is complex. It takes a variety of tactics to get the business growth that you want as a real estate professional. However, just because something is complex doesnt mean it has to be difficult. There is a way to create a complete marketing system in 5 simple steps. These steps are built on proven marketing principles. This system generates leads for you and turns them into clients through a seamless marketing process. When you use these 5 steps, you put yourself in complete control of your business growth.

Have you ever found a mailer at your doorstep that compelled you to go and check out a business? To be completely honest, I can only remember one time Ive ever been so won over by a business mailer, and you can bet it involved pizza. It was large, it was delicious, and best of all it was free.

Clearwater-based direct mail and marketing firm PostCardMania had a week for the ages in late February, but founder and CEO Joy Gendusa didnt celebrate for long.

The week, Feb. 25 to March 1, produced $630,000 in sales which bested the last week of December 2010, when the company hit $530,000 in sales. While 2013 has been good, Gendusa says the pop somewhat surprised the 200 employee-firm. It had been in $350,000-a-week territory in sales before the surge. It was really crazy, Gendusa tells Coffee Talk. We were really just over the moon about it.

There are many moving parts in quality marketing, and postcard marketing is no exception. There is absolutely strategic planning, skill and coordination that goes into a great direct mail campaign. In other words, you cant just snap your fingers and produce an effective design and targeted mailing list. However, there are a few tricks of the trade that will help you build a winning campaign right from the start, without enduring the trial and error setbacks many other business owners, myself included, experienced on the road to direct mail marketing expertise.