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PostcardMania In the News

Take four steps to build the ultimate direct mail marketing system

I have spent the last 15 years testing, tracking and tweaking my marketing plan to try to get the absolute best results for my business. In 1998, it was just me with a phone and a computer. Today, I have more than 200 employees and bring in more than $40 million in revenue annually.

The Sum of Two Parts

For years, direct mail has been one of the primary ways that mortgage brokers and originators market themselves. A marketing tactic that many mortgage professionals don’t pursue, however, is what’s called pay-per-click (PPC)…

Increasing Customer Spend With A Little Social Media Help

For Valentines Day, the company sent 500 current or former customers (not prospects) a care package that included a Valentines Card, wax lips and a wax mustache. The card asked them to put the lips and mustache on and take a picture of themselves, post the picture to Postcardmanias Facebook page and in return, theyd get a free copy of the Postcardmana CEO Joy Gendusas book about postcard marketing.

Marketing Your Services via Postcards From Joy Gendusa

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the best of the best — in other words, here goes the most incisive highlights about postcards for marketing your services.

How to Integrate Google and Direct Mail to Market Your Dental Practice

Dentists have been using direct mail for a long time. But with the Internets many search engines and ratings websites, more and more prospective patients are using the Internet to find dental services. Does this mean you should focus on online search engine marketing and forget direct mail?