Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

6 Brilliant Sparkling Pool Postcards Every Pool Service Provider Needs

Posted on May 22, 2024 by Joy Gendusa

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Hey Pool Service Providers!

Looking to attract new clients and showcase your pool maintenance services?

Well you’re in luck …

Say hello to the power of sparkling pool postcards!

With visually appealing designs and compelling messages, postcards can truly be a GAME-CHANGER in your pool service marketing strategy.

It’s SUPER SIMPLE, and we’ve got some fantastic designs ready for you to use!

Stunning Pool Showcase Postcard:

Let your pools do the talking with a showcase postcard! Feature photos of your best-maintained pools to demonstrate your expertise and attract potential clients. Here’s a shining example:

Include your pool service logo for credibility.

Need to create one? Use PostcardMania’s logo design services here!

Did you know you can make your direct mail campaigns EVEN MORE effective when you combine them with digital marketing? Think Google, YouTube, Facebook and Instagram.

We call it Everwhere Small Business. It’s a game-changer. Check out this video about it here.

Irresistible Discount Offer Postcard:

Entice prospects with irresistible offers, like discounted pool cleaning services or a free pool inspection, like this San Diego company. Use this discount offer postcard template to showcase your services:

Not only did they send out a direct mail campaign, they used Everywhere Small Business to couple that with digital ads, bringing in $20,000 annually! Personalize the postcard with a friendly message welcoming new clients and make it easy for recipients to contact you to schedule a pool service.

Healthy Pools for LIFE Postcard:

Empower your clients with a “Healthy Pools FOR LIFE” postcard, offering special incentives for long-term pool maintenance contracts. Use photos of sparkling pools to showcase your commitment to quality service.

Encourage recipients to become long-term clients by highlighting the benefits of regular pool maintenance. Don’t forget to track your leads using call tracking numbers to measure your campaign’s success!

Bright and Bold Service Offer Postcard:

Use vibrant colors and eye-catching graphics to highlight special offers, such as pool equipment or seasonal maintenance packages. Here’s a smashing example:

Don’t forget to include your logo and bright happy faces. Include testimonials or reviews from satisfied clients to build trust! This business used Everywhere Small Business to couple their 10k strong direct mail campaign with digital ads, bringing in 114k Google ad displays and 25k Meta ad displays. They had a 254% ROI!

Happy Client Testimonial Postcard:

Share glowing testimonials from satisfied clients to build credibility and trust. Include photos of pristine pools alongside their testimonials to add a personal touch. Like this:

Encourage recipients to visit your website or contact you directly to learn more about your pool services. Don’t forget to add a call to action and contact information for easy follow-up. Learn how this company had over 15 jobs and $100,000 in revenue from your direct mail campaign!

Pool Maintenance Tips Postcard:

Provide valuable information and tips for maintaining a healthy and sparkling pool. Offer advice on water chemistry, pool cleaning techniques, and seasonal maintenance tips. Or showcase all the services that you help with so they don’t have to do it! Like this:

Position your company as a trusted resource for all things pool-related. Encourage recipients to reach out for expert advice and assistance. This Washington company brought in 100 new clients!

Encourage recipients to spread the word about your pool services and reap the rewards. Make it easy for them to refer friends and family by providing clear instructions and contact information.

Any direct mail campaign is only as strong as the mailing list you use.

Invest in targeted mailing lists to ensure the most effective and efficient campaign!

Give it a try with 1000 free mailing list records on us.

Ready to take your pool service company’s marketing to the next level?

Contact one of our marketing consultants at 800-628-1804 for expert advice and assistance. We’re here to help you succeed!

Best regards,

Joy