The Situation

Blue River Pool & Spa provides pool services to the Sand Diego area. They were looking for a creative way to let nearby pool owners know about what they offer so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google advertising in our Everywhere Small Business package. You can see the advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Blue River Pool & Spa’s design included:

  • A headline immediately communicating their message
  • Central image of a sparkling pool
  • Two money-saving offers

The biggest reason for this campaign’s success was their selected mailing list. They purchased a consumer mailing list that targeted single family homeowners with a pool. This was important for 2 reasons: obviously, nobody without a pool would need pool services. Two, renters with a pool wouldn’t be receptive to their messaging; only homeowners need assistance servicing their pools.

The Results

Generating $20,000 annually!

Generating $20,000 annually! 

Blue River Pool & Spa received 10 new customers from the campaign in the precise area that he wanted to find them. These new customers will pay on a monthly basis, which they expect to generate about $20,000 annually. They only spent $1,710.85 on this campaign, resulting in a 1,069% return on their investment (ROI)!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool servicing businesses!

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