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The Situation

Clements Pool Services and Supplies is a contractor located in Mt. Dora, Florida. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Clements Pool Services and Supplies postcard design included:

  • A headline stating all of their services offered
  • Multiple money-saving offers off of their services
  • A 5 star review from a previously satisfied client

Because Clements Pool Services and Supplies can only sell to those with pools, they needed to make sure every recipient had a pool. This is where their mailing list comes in — an extremely important component to any successful direct mail campaign.

With the help of our marketing experts, we narrowed down a list of residents to those most likely to be in need of a pool revamp using these selects:

  • Local homeowners with the presence of a pool
  • A household income of $50,000 so every recipient could afford their services
  • Homes built in between 1900-2014, increasing the likelihood that their pool surface may have some damage in need of extra TLC

The Results

Generated 3 jobs for $14,000!

Generated 3 jobs for $14,000!

Clements Pool Services and Supplies knows they received about 20 calls from their last mailing. They were able to land 3 resurfacing jobs from the responses, which generated them approximately $14,000 in gross sales! Their mailing list that targeted older homes ensured that the campaign would create traction. They spent $3,951.99 resulting in a 254% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool contractors!