Well, we had an enormous turnout for the teleseminar Thursday!

We had such a great response to it and so many requests to replay it that we are going to offer it to anyone that wants to hear the recording. 

All you have to do is go to this location and listen any time at all.

Sincerely,
Joy Gendusa
www.postcardmania.com

I got such great feedback from the last financial article we featured by Christopher Music that I asked him to write us another one!

I did the most interesting internal survey... let me explain... I went through about 450 postcards that we delivered – either mailed or shipped – within the last couple of weeks.  I went to every single website that was listed on every single card.  I have to be blunt, honest, hardcore truthful here... your websites overall may be decent looking (some were even gorgeous) BUT they were horrible in terms of being a marketing tool – something that will give you leads or sales.

Here are the numbers:

• Out of 450, only 92 had a way to capture the contact info of the visitor and only 4 did it on the homepage! With the other 88 I had to search around the site to find the fill-in form.
• 29 of them left their website addresses OFF THE CARD COMPLETELY! And believe it or not (this really shocked me),
• 118 of these businesses do not have a website at all. What do you think most buyers do before they call or show up?

THEY GO TO YOUR WEBSITE!  Well, you’d better have a way of capturing them when they’re interested!  Oh my, the amount of wasted reaches to all your businesses!  How many visitors have you gotten?  Do you ever check the number of unique visitors to your site directly after your postcard hits?  Try it.  Compare that to how many calls you got.  I think you may be having your own 'yikes' moment!

I have long since been asked, sometimes even begged to develop websites for our clients.  Before I get to the outcome of all this I want to define something for you: LANDING PAGE – this is a separate page from your regular website that you direct someone to in order to give them something free from you like a report or a coupon.  It has to be something of VALUE.  But, the point of a landing page is to continue the communication that your postcard begins.  Your homepage will disperse the visitor most likely – and I can say this with confidence based on visiting 450 of them in the last few days!  A landing page is specific and addresses the same buttons the postcard pushes.  It gives a bit more info but not enough for the person try and 'close' themselves.  The purpose is to get their contact info so that you have a LEAD that YOU can bring to understanding about your product or service and close them!!  For those of you with no site at all you can still have a landing page.  And of course the rest of you can do both, add a capturing point to the homepage and use a landing page to track the efficacy of your postcard campaign.

Entrepreneur Magazine interviewed me on landing pages and put me in this month's issue.  The gal that did the interview told me that this was the first time she heard something 'new' and 'inventive' in a long time.  She got really excited about it!

Warmest regards,
Joy

I told you a while ago about a new local search engine... it's totally revolutionary. I mean TOTALLY... you've got all the 'regular' ones - yellowbook.com, superpages.com, etc... this NEW one is extraordinary.

They're making great progress but still in beta testing, which makes it a great time for you to get in on the ground floor.

First of all, for totally zero money you get 600 characters of data you can upload about your company. You can have a link to your web site... plus, it's got all these different languages - you press a button and the ad translates to that language.

We upgraded our PostcardMania ad (which is still really cheap!) and we've got our logo, links to video and more!

Just search for"Postcards" and you will see our ad right away.

To get your own free ad you just need need to go to www.planetbuzz.com — What you get is just so incredible!

Sincerely,
Joy