Marketing Articles

10 Ways to Improve Your Website and Convert More Browsers into Buyers

Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...

What You Will Learn:

Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.

Reading Time:

3:26

Topic:

Internet Marketing

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How to Write Effective Copy: Is Strict Grammar Important?

Grammatical errors may be entertaining, but they aren't selling anything. Mistakes make you look less than competent. They don't instill trust in the prospect (one of the main goals of advertising) and it is embarrassing for the company. So why are these issues so prevalent in advertising (especially small business advertising)?

What You Will Learn:

It can be hard knowing when it's okay to bend the grammar rules in marketing, or knowing how far is too far when writing ad copy — so let us break down the advertising grammar guidelines for you!

Reading Time:

3:23

Topic:

Copywriting

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Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking

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3 Online Follow Up Tools Your Small Business Needs

If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.

What You Will Learn:

Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.