Marketing Articles

How to Find Hidden Revenue Leaks in Your Sales Process

You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads...but do you really know what your prospects experience when they reach out to you?!

What You Will Learn:

This article explains why it's a great practice for small business owners to use mystery shoppers to audit their customer experience and look for areas of improvement.

Reading Time:

3:40

Topic:

Marketing

10 Ways to Improve Your Website and Convert More Browsers into Buyers

Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...

What You Will Learn:

Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.

Reading Time:

3:26

Topic:

Internet Marketing

Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking

3 Online Follow Up Tools Your Small Business Needs

If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.

What You Will Learn:

Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.

Reading Time:

6:30

Topic:

Marketing

The Five Essentials of Every Business Website

What You Will Learn:

Reading Time:

Topic:

Marketing