Marketing Articles
Can You Really Make Money With Postcards? (Part 2): Finding Your Target Market
Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.
What You Will Learn:
Since targeting quality prospect demographics directly determines whether or not your marketing produces for you, this article tells you everything you need to know to target the right ones.
Reading Time:
10:34
Topic:
Market Research
Read This ArticleIs Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses
Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."
What You Will Learn:
Public relations expertise is critical even for small businesses and this article explains why it is so beneficial to have.
Reading Time:
4:10
Topic:
Public Relations
Read This Article10 Ways to Improve Your Website and Convert More Browsers into Buyers
Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...
What You Will Learn:
Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.
Reading Time:
3:26
Topic:
Internet Marketing
Read This ArticleDirect Mail Tips: Test, Track and Succeed
Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.
What You Will Learn:
This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.
Reading Time:
4:26
Topic:
Tracking
Read This Article3 Online Follow Up Tools Your Small Business Needs
If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.
What You Will Learn:
Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.
Reading Time:
6:30
Topic:
Marketing
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