Marketing Articles
Direct Mail Tips: Test, Track and Succeed
Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.
What You Will Learn:
This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.
Reading Time:
4:26
Topic:
Tracking
Read This ArticleHow to Calculate the Lifetime Value of a Customer and Why It Matters
In order to make intelligent marketing decisions, there are a few pieces of information that are . One of those pieces is the Lifetime Value of a Customer. This is a dollar amount you apply to your customers based on how much they will be worth to you over the course of your business relationship.
What You Will Learn:
To fully understand the value of each of your potential customers, you have to take into account their full lifetime revenue potential. Not sure how to do that? This article explains exactly how to measure that.
Reading Time:
2:01
Topic:
Budgeting
Read This ArticleInsurance Agents: The Fatal Business Mistake You Don’t Know You’re Making
Most people use the words advertising and marketing interchangeably — but they are NOT the same! This subtle misunderstanding is hazardous to your business. You may be neglecting important opportunities and preventing your growth!
What You Will Learn:
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Topic:
Business
Read This Article3 Online Follow Up Tools Your Small Business Needs
If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.
What You Will Learn:
Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.
Reading Time:
6:30
Topic:
Marketing
Read This ArticleThe Five Essentials of Every Business Website
What You Will Learn:
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Topic:
Marketing
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