After working with over 93,936 clients nationwide, we know a thing or two about purchasing high-quality data for marketing with a focus on small businesses. “Small business” is basically our middle name!
First, we recommend purchasing a mailing list full of your ideal prospects. As you’re targeting small businesses themselves, you probably have a running list of the businesses you need to hit with your marketing. But just in case, consider this:
- Are there certain sizes of businesses you want to reach?
- What about location?
- How about how long they’ve been open?
- Are they a franchise?
Your mailing list should NOT be a market-to-everybody approach.
Your list should be LASER targeted, and essentially a gold mine of sales for you.
Here are the recommended demographics you can select when purchasing a mailing list for this category:
- Business owner
- Company annual sales volume
- # of employees (size of business)
- Years in business
- Industry or SIC code
- Headquarters vs. branch vs. franchise
Note: not all business mailing lists are created equal!!
Purchase a bad, old, or invalid mailing list (think: businesses that have since relocated or closed), and you risk wasting money on sending direct mail which will just bounce back as undeliverable.
How do you select a mailing list that WON’T be a waste of marketing money?
Any legit mailing list provider will guarantee at LEAST 90% deliverability of your mail pieces to that list. Anything less than 90%, hang up.
Here at PostcardMania, we guarantee at least 95% deliverability. Why not 100%? People move, businesses close, and the United States Postal System updates these addresses in the National Change of Address Database. But that database doesn’t get updated every second, so that’s why it’s not guaranteed 100% of your mail pieces will deliver. Now you know!
Find a mailing list provider who will consult with you and help you whittle down your mailing list as targeted as possible so the people you’re mailing to are the people most likely to become new customers.
Reach your prospects online at the SAME time they receive their direct mail pieces in the mail.
How? Easy — even if social media is daunting.
You can run ads automatically to the same people who receive your direct mail on Facebook, Instagram, and Google (meaning, on up hundreds, or thousands, of popular online websites.)
This offline/online marketing approach, done simultaneously, effectively shows your business’s marketing to qualified prospects everywhere they spend their time:
- At work (or home)
- And on everyday websites you use in the massive Google network.
Don’t worry — if all THAT sounds complicated, you can watch a 1-minute video here to see how we can do it for you for just pennies extra per piece.
The most successful element of any marketing campaign (big or small) is consistency.
Don’t expect miracles from a one-shot mailing (though they DO happen!). Bank your success on reaching your prospects again, and again, and again.