The Situation

Integrity Insurance Services is an independent commercial insurance agency that provides insurance for small businesses, construction contractors, and independent freelance contractors. Located in San Diego, CA, they needed to find a better marketing strategy, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a jumbo-sized postcard (6 x 11 inches) that included the following features:

  • A five-star review from a happy client
  • Offers for low insurance rates
  • A list of benefits on the back of the card
  • A strong headline that grabs the prospect’s attention

Integrity Insurance Services mailed 6,000 postcards to their own list of contacts near their office on a monthly mailing schedule. Each mailing included about 800-2,500 cards.

The Results

They generated $9,600 in revenue!

As a result, Integrity Insurance Services received 28 responses and converted 10 of them. These 10 new customers generated $9,600, and their direct mail campaign achieved an ROI of 201%.

CSID: 55251