20 Proven Construction Marketing Tactics For More Customers

Hey Contractors! Want to grow your business with new clients?

We put together 20 of the best ways for how to market a construction company just like yours.

Read these and begin generating more qualified leads (and customers)!

1. Become the #1 construction company in your area

Having an attractive logo professionally designed for your construction advertising is important for 2 reasons:

  • It helps you look like a professional trustworthy business
  • It creates name recognition (so people can easily google you, which they will!)

You want something like this:

Nelson Construction logo

Put yourself in your prospect’s shoes for a moment…

Imagine you’re a homeowner who’s thinking about hiring a professional contractor or a full-on home renovations company.

As you know, investing in your home is a BIG deal.

And it’s likely your prospects have all experienced (or at least heard about) horrendous contractor stories…

sketchy looking contractor holding a brick

So when you’re homeowner prospect is considering laying down $50k to gut and rebuild their dream kitchen…

Which contractor do you think they’re more likely to call? Someone who looks like they didn’t take the time to prepare a professional image, or a business that looks clean, polished, and legit, like this:

Nelson Construction logo

Answer:

The construction company that LOOKS on point (and less like cut-around-the-corners scammers). Right?

Your professional logo communicates that your business is on its A game.

After all, it’s one of the first things your prospects notice in your marketing.

Plus  

A logo communicates your construction company’s name, so that prospects can remember you and google you (something they’ll inevitably do!).

Moreover…

You can put your logo on many promotional items to easily (and inexpensively) boost your business’s branding and professional look.

Check out these crazy-low prices:

Those prices are DEFINITELY worth it for constant branding!

A lot of construction companies skip this step in their construction marketing strategy — yet it’s part of why they stay small. (Another big reason is that they aren’t doing enough consistent marketing (like contractor postcards!))

2. Market your services BEFORE busy season to generate an 895% return on investment

It’s pretty likely that your peak season lands in the summertime (unless you live somewhere warm year-round, that is!).

To ensure your calendar is jam-packed with construction jobs, you should prepare your construction advertising to promote your services to your prospects well in advance.

One way to build momentum in your construction marketing strategy is by mailing construction postcards consistently before peak season so your prospects see your marketing exactly where they’ll need your help:

At home!

mailbox open and full of mail

An important note on using contractor postcards…

I recommend hitting your prospects with your message AT LEAST 3 times.

Why??

Repetition wins the game when it comes to construction advertising. It builds your credibility with your target audience because when they see your marketing again and again, they understand that you’re a stable, trustworthy business…

One worth hiring, that is!

It also increases the likelihood that you will reach them when they DO need you.

For example:

Atlanta Home Designers wanted to generate more new clients using construction postcards (plus Google ads, aka: DirectMail2.0), so here’s what they did:

  • Bought a mailing list of 2,500 homeowners between the ages of 40 and 65…
  • With household incomes of at least $100,000…
  • Whose homes were valued at $200,000 or more and were built between 1985 and 2005
  • Meaning: their mailing list was SUPER specific!!
  • They mailed their postcards 6 times (consistency builds trust, remember!)
  • They received 20 calls from prospects wanting to remodel their homes…
  • Which generated an 895% return on investment

Here’s their postcard design:

effective home renovation postcard design

You can read Atlanta Home Designers’ full case study here.

Remember:

It’s all about marketing consistently and EARLY.

Not only will this proven construction marketing strategy help you stay busy throughout your busiest season, but you’ll generate sales for any other smaller jobs you could do throughout the entire year.

3. Target your ideal prospects to generate $280,000 in new jobs

If you want to avoid wasting money with your construction advertising, you need to discriminate!

What I mean is…

Mailing construction postcards to every single homeowner in your city can get expensive — FAST — especially if you live in a densely populated area. (Plus, there’s no reason to do that at ALL.)

Do this instead:

Narrow your focus.

Choose your prospects.

You can target only your IDEAL prospects with your contractor marketing to generate only the highest quality leads (and jobs)!

And one of the best ways to advertise a construction business?

PLAN for when your prospects need you.

Genius!

Take this case study for example:

CTE Construction Roofings know their area (in Nebraska) gets hit with high winds that regularly rip apart roofs. That’s why they contacted us to design a postcard campaign that they could mail every time after a storm hits their area…

Here’s their postcard design:

effective construction and roofing postcard design

Every time a storm hit (which it did!), CTE would mail their postcards multiple times to neighborhoods notoriously ravaged by these winds…

Their results from one of their mailings?

Not bad for construction postcards, right?

You can read CTE’s full case study here to learn more about how their campaign worked.

If you don’t know who your ideal prospects are, finding them is easy…

All you have to do is figure out who your best (read: most profitable) customers are, and market to more people like them (enter in: targeted mailing lists!).

And realizes this:

Your most profitable clients might be commercial properties. Don’t forget them!

4. Use this time-tested marketing tool to generate 90% of your business (like this guy…)

Direct mail remains a time-tested construction marketing strategy — yes, even in our digital age!

Consider these numbers:

  • Direct mail’s response rate is 750% more than email
  • 79% of consumers say they open direct mail immediately
  • 54% of consumers say they prefer direct mail marketing the most
  • 93% of people ages 25-34 have responded to direct mail — 88% respond within 6 months

Which is to say:

Direct mail WORKS.

And one of our construction marketing ideas works ESPECIALLY well…

effective postcard design for construction business

I’m talking about construction postcards!

Postcards remain one of the best ways to advertise construction services because:

  • You can target only your IDEAL prospects by neighborhood and/or demographics
  • Recipients see your message without having to open anything
  • You save on postage when you mail postcards rather than personal letters or folded flyers

In fact:

This New York construction company relies on postcards to generate 90% of their business.

Watch their case study video here.

Plus:

Check out our gallery of construction postcards to see what’s currently working for other businesses just like yours, and even request a FREE direct mail sample pack!

5. Capture some of the 95% of leads visiting your website

Your website isn’t just a fancy place for your prospects to visit you online…

Honestly, it’s a MAJOR part of your construction marketing strategy.

Consider this:

95% of your prospects will visit your website before making any decision to buy from you (or not).

So your website must immediately communicate the following:

  • Who you are
  • Which services you provide
  • That you’re a real (credible) business
  • And how to contact you (super important!)

Take a look at this website:

effective design for home remodeling website

NO ONE will question that this website belongs to an interior remodeling company with all those gorgeous pictures!

Plus:

See how they make it SO easy to contact them with this up-front lead capture form?

lead capture form on home remodeling website

Love that!

And see how their phone number is in the upper right hand corner?

phone number in upper right corner of home remodeling website

So easy to see where to contact them, especially since their phone # is in the same spot on each page of their website!

phone number listed on every page of home remodeling website

Which leads me to this:

Your website must be armed with multiple ways to capture leads…

Otherwise, it’s basically a fat waste of money. (Hate to say it, but true!)

So make sure to read #6 next so you capture more leads from your website…

6. Avoid losing 96% of hard-earned leads with fill-in forms on your website

You’ve gone to the trouble and expense to generate a lead with your construction postcards or flyers (or commercial or whatever). Again, the MAJORITY (about 95%) of those people are headed straight for your website.

But 96% of those visitors are not yet ready to become a customer.

So what then?

They leave your site and go on with their lives. When they’re ready to call someone for a quote on their construction/remodeling project… will they remember you?

Maybe — or maybe not.

Here’s the key:

To maximize your construction marketing dollars, you need to capture the identity of those interested prospects so you can follow up with them, keeping your business top of mind so when they need your services, they call YOU!

How?

With a lead-capture form, like this:

effective lead capture form for home remodeling company

An effective lead capture form works by offering your visitor something useful — a FREE quote, for example — in exchange for their email address.

FREE report: 128 steal-worthy special offers you can use

Once you have their email address, you can email them with special offers and updates regularly (like showing off amazing projects you do!)!

Tip to the wise contractor:

The LESS information you ask for, the more likely people are to fill out your form. Most people are pretty willing to share their email address — their phone number is a different story!

Now that you know your prospects will visit your website, and you’re going to ensure you have a contact form on your website, here are even more construction marketing ideas:

7. Nail your Google listing to generate FREE leads from Google

Register for a FREE Google My Business account. It’s how you’ll update your Google listing for your business, meaning…

This:

google listing for construction company

When someone googles for services like yours (or for YOUR business directly), one of the first things Google may show from its search is your Google business listing (like the one above). However, if they search for you on Maps — like if they’re specifically looking for a local home remodeler or anything — they’ll definitely see your listing pop up if they click your name on the map.

Your Google listing can (and should) show pictures of your awesome work (like before/afters!), plus all information googlers want to see right off the bat. This information gets pulled from data you enter in your Google My Business account.

So you need to make sure you have this data entered correctly, specifically:

  • Your business’s actual name
  • Address (Google will verify it)
  • Phone number
  • Hours of operation
  • Category of your business

You’ll also manage and respond to any Google reviews from your Google My Business account — more on why that’s important in #8.

Again, make sure you keep ALL your contact information updated in your Google My Business account since inaccurate information about you will actually prevent Google from bringing up your business in searches. Meaning, your business may end up showing up LESS in Google searches —

Which is NOT what we want considering Google is the #1-used search engine in the U.S!

So if your address OR hours change (like for holidays) make sure to update it in Google My Business!!

Nothing is more frustrating than contacting a business that’s supposed to be open, but for some reason isn’t.

FREE report: Grab this step-by-step guide to set up your Google My Business account — EASY!

Like I mentioned before, another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps!

google maps results for dallas construction companies

If someone uses Google Maps to search for a local construction company, or contractor, your correct and updated information on the internet at large (including Google My Business, remember!) will enable your ranking in Google Maps to be higher than those other companies who don’t take the time.

So make sure your business’s contact information is correct on these websites too:

  • Yelp
  • Facebook
  • Other social media accounts
  • Houzz.com
  • YP.com
  • Citysearch
  • Expertise.com
  • HomeAdvisor.com

Plus —

Google Maps results show up even BEFORE organic results…

Meaning, prospects see Google Maps’ results as one of the top options…

See here:

google results showing maps results first

The first organic listing for a construction company in the above search comes AFTER those Google Maps results.

Now realize this:

Even though most people aren’t necessarily searching for a super local home remodeler necessarily (they just want one who’s amazing with great work!), the point is:

They could search locally.

And since Google currently rules the internet (at present, it’s the #1-used search engine), you want to make sure your business is portrayed clearly within all of its search areas (from the search engine itself to the Google maps area).

Remember that Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online and work on getting lots of positive reviews too, which I talk about here:

8. Use Google reviews as 90% trust and act on them

When prospects see positive reviews, they’re 90% more likely to trust and buy from you.

Plus, people are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see!

google maps results with star ratings

It’s like Google has trained us to recognize that stars = ratings, and the more, the better!

So the game becomes:

Get LOTS of 4- and 5-star reviews of your business online!

Here are some ways to do that:

  • Have your staff tell customers they’d appreciate a review
  • Make sure customers know HOW to leave a Google review
  • Add a link in your email signature
  • Send gentle email reminders that you’d appreciate a review!
  • Read this article I wrote specifically about Google reviews

I recommend just adding this line to your emails and to the bottom of your invoices:

“Have feedback about our service? Leave a review!”

Simple!

FREE report: How to get more positive Google reviews to promote your business

When you’re done with a customer’s project, tell them you’d appreciate a review online if they’ve enjoyed your service.

Also:

You also want to take the time to RESPOND to negative reviews.

When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their project.

I mean:

You’d do this anyway, right? If a customer isn’t happy with their bathroom or kitchen, you can’t leave that as is… it needs to be fixed.

Plus:

The last thing you need is a disgruntled former customer bad-mouthing your business!

So handle the review well, and they could turn into a happy customer.

But:

Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help.

9. Update your online listings to reach 93% of online prospects

As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.

And while many of the people who receive your construction postcards will search for you by name and go directly to your website, many of them will simply search for what they need, like:

“Best home remodeler in [your town].”

And they will see a TON of listings, many of which will be search and review sites, like:

  • Google
  • Yelp
  • Angie’s List
  • Houzz

Make sure you’re listed on those sites — and that your business profile is correct, up-to-date and filled with beautiful photos of your work…

yelp listing for home renovation company

Or you risk LOSING all of those prospects to your competitors.

Don’t just sign up review site accounts and think your job is done though.

Keeping your listings current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (remember #8)!

10. Attract 75% more of your potential customers with Google pay-per-click ads

As I mentioned before in #9, 93% of online experiences start with a search engine. Unfortunately, only 75% of those people will scroll past the first page of results though, according to HubSpot.

With Google pay-per-click (PPC) advertising, your construction advertising appears even above the organic listings when people search for your services.

Here’s an example of what I mean, from Google Maps:

ppc results for construction companies in chicago

Notice:

When someone searches in Google Maps for a local construction company (or contractor), the first results Google shows them are paid ads.

What’s great about PPC is that you only pay when someone clicks on your ad!

What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your ad so you have to pay, but they’re not qualified leads who are likely to turn into customers).

With PPC ads, you bid on keywords, like “contractor” or “best home renovation company.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want.

Your cost per click is determined by many factors — your bid being just one — such as:

  • How relevant Google thinks your website is to your targeted keyword
  • “Dwell time” on your website (how long visitors stay there once they click on your ad)
  • Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form)

I know…

It’s complicated.

Download our FREE report: How to Do Pay Per Click Yourself (And Not Waste Your Money)

When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results.

Remember:

The most clicks isn’t necessarily the best result. You PAY for each click (hence the name PAY-PER-CLICK). You want to make sure those clicks are converting into leads!

Here are a couple of tips:

  • Create a dedicated landing page for each ad that is a clear continuation of the message on your ad (if your ad says “FREE estimate!” but your landing page makes no mention of that special offer, your lead will disappear.)
  • Make sure your landing page has a lead capture form!!!
  • Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads) and the people who are ready to call can do so without you being charged for the click!

Honestly…

Managing a PPC campaign can feel like a full-time job — but as a business owner, you already have one (or 5)!

It’s probably worth it to hire a PPC professional to do it for you.

You can use PostcardMania’s PPC management services here.

11. Reach 79% of potential customers on the world’s largest social media platform

Facebook marketing is crazy popular, and with good reason.

According to Pew Research:

  • 79% of online Americans are on Facebook
  • That’s 68% of ALL Americans
  • 75% of them go on the site every day

In other words:

It’s a huge opportunity for construction advertising.

However:

Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. For some, it’s as low as 2 PERCENT.

That means you have to pay up for an ad, like this:

facebook ad for nelson construction company

I recommend running Facebook ads at the same time you’re mailing your contractor postcards.

In fact:

Match your Facebook ad’s special offer and design with that of your direct mail campaign.

Like this:

nelson construction postcard frontfacebook ad for nelson construction company

When your prospects see your ONE cohesive contractor marketing message — whether they receive your postcard in the mail OR see your ad on Facebook — the point is:

They see you in MORE than just one place.

This coordination of mailing postcards plus simultaneously showing matching Facebook ads gives your prospects the perception that your business is almost everywhere.

We call it Everywhere Small Business. With this offline-online construction marketing strategy, your business can simultaneously target prospects with:

  • Direct mail
  • Google ads (across thousands & thousands of internet websites)
  • AND Facebook ads right in their newsfeeds.

And YOU don’t have to do anything.

Essentially your construction marketing will be shown EVERYWHERE your prospects already spend their time, generating the following:

  • Calls to your business (that we track for you)
  • Clicks to your website (we track these too!)
  • Millions of online impressions (eyes on YOUR ads)
  • Essentially MORE leads with ZERO effort from you.

Watch the Everywhere Small Business video to see how exactly this program is one of the best ways to advertise construction businesses.

And since we’re on the subject of marketing on autopilot…

12. Turn NEW movers in your area into automatic customers without lifting a finger

According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Many of those people may want a fresh new bathroom or kitchen in their new house!

With our New In Town program, you can reach new movers in your area every month without you even having to think about it!

Here’s how it works:

  • You tell us your target demographic and service area
  • We design a postcard for your business
  • Every month, we automatically send all new movers that fit your targeting criteria your construction postcards (which we help design)
  • They call to redeem your offer, then you wow them with your expertise and create new customers!

And this is cool:

Your postcards are personalized with the name of the recipient (they can also be customized for each recipient to match their demographics), so they take notice right away!

Here’s an example:

new mover postcard for construction company

By automatically mailing to all the new movers in your area, your contractor business can receive a steady stream of new customers who need your services.  

13. Improve your Google ranking with search engine optimization (SEO)

Search engines work by finding websites which match the keywords your prospects search with.

So if your prospects enter “[Your City] home renovation contractors” (aka Phoenix home renovation contractors), your website will rank higher in Google to the degree that your website pages have the keywords “ Phoenix home renovation contractors” in them (as well as other factors that are more complicated that we won’t get into detail on here).

google search results for phoenix home renovation contractors

Above are the TOP results for Phoenix home renovation contractors when I googled for them. The guys you see above have websites that are built to be found by Google, and that’s SEO in action!

To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours.

Again, make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) use them on the pages of your website — your homepage, your About Us page, etc.

But it’s NOT only keywords you need.

Here are some tips to increase your website’s SEO:

  • Each page’s title (learn about page titles here) should be different
  • Homepage’s page title should haveconstruction (or whatever specifically applies to your business) plus your city & state
  • Your contact data (on your contact page) must be correct
  • Your business’s data must be referenced (cited) on other popular web pages
  • You should have and use a free Google My Business

SEO is not a one-shot deal — much like contractor marketing in general!

So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time.

SEO is a continual process since Google and its algorithms (formulas) change all the time. That’s why getting reviews and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.

14. Ask for referrals as 92% of people trust them

According to a report by Nielsen, 92% of consumers trust referrals from people they know.

Not surprising, right?

When you ask someone for a referral, you’re usually asking them because you know and trust their insight!

Don’t assume your clients know you’re wanting to grow your business with new customers.

You can add a line at the bottom of your invoices that says:

“We LOVE referrals! Save $400 off your next remodel for any referral who becomes a client with us!”

You can also add this to the bottom of your email newsletter.

man looking at his email on his smartphone

Another great thing about referrals?

You don’t have to PAY to generate them as new fresh leads.

Instead:

Just reward your current clients who give you referrals…

Which will make them feel valued and save YOU extra construction company marketing dollars!

15. Always keep communication open with your customers

Failing to stay in touch with existing customers is an extraordinarily costly mistake.

The biggest asset your company has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence:

Their money!

Plus:

Existing customers are not only a source for current business, but also for referrals.

construction woman handing tablet to client

So it’s VERY important you keep in touch with customers because they could generate MORE business for you!

One way to keep in touch with existing customer is by sending them a monthly email newsletter.

You can feature almost anything in your newsletter, but here are some ideas:

  • Current specials
  • New team additions
  • New changes to your business
  • New or different pricing (or special packages)
  • New services you’re adding
  • New products or technologies you’re adding (like cool tiles or glass!)
  • And how you help the community.

FREE report: 8 easy ways to turn your email newsletter into a MUST read

Plus:

Motivate your employees to be friendly to customers when they see them. Just a simple “hello” shows your customers you appreciate them, and:

Any potential prospects nearby will notice your team’s friendliness and remember it!

After all:

People love to buy from those whom they like!

16. Use your blog to generate 4.5X more leads

Think a blog is optional for your construction marketing strategy?

Get this:

Publishing helpful articles on your business’s blog can actually generate up to 4.5 times more leads than businesses who don’t utilize this free contractor advertising resource, according to Hubspot.

man on a laptop with hard hat in the background

Need ideas for your blog??

Listen to your current customers.

And answer these questions:

  • What do they need help with?
  • What questions do they have when they’re looking for a contractor? (I’m sure there are LOTS)
  • What helpful content can you write about that will prove you’re a credible, trustworthy business?
  • What DIY tasks can you advise them on?
  • How can customers beautify their spaces easily?

Plus:

When you arm your construction marketing strategy with helpful content featured on your website’s blog, you’ll have a better chance of ranking on Google.

How?

By using keywords.

Make a list of keywords that your prospects may use when googling for a business (just like yours), and include those keywords in both your blog and website pages.

When a prospect googles for a company like yours, Google will more likely suggest your website to that prospect if keywords planted on your website mirror what your prospect entered into Google.

It’s like FREE SEO (search engine optimization — #13).

17. Close up to 80% more sales by automatically following up with leads

Here’s the deal:

The majority of construction marketing ideas will not close 100% of the leads on the first attempt. And neither will your BEST sales person.

Makes sense, right?

Take this:

Let’s say you receive an email from someone directly from the contact form on your website.

This person’s reached out to you with some level of interest —

That’s a lead!

They’ve asked how much bathroom remodels go (for a bathroom around 500 square feet). You answer their question fast (speed is key!!)…

And then…

Crickets.

construction worker holding laptop

You email them, maybe call them (if they provided a phone number), and still no word back.

No customer yet.

Now what?

NOW you follow up with them!

But instead of emailing and calling them every day, you can use email marketing to automatically follow up with this lead for you.

In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them.

Also called an “email drip campaign,” it works by sending out emails on a predetermined schedule to prospects in a list that you create.

FREE report: Easily automate your email marketing to close up to 80% MORE sales

Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you.

Plus, you can use this same email marketing tool to send out monthly newsletters to your customers, making them feel like you care to keep them updated on things like:

  • Special promotions you’re running for new customers
  • New services (or products) you’re now offering
  • Help you’ve provided the local community
  • Pictures of stellar jobs you’ve done!

The idea is that the more prospects are followed up with consistently, the more likely they’ll remember YOUR business (vs. your competition)

And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes.

If you want a done-for-you email marketing solution,

you can use PostcardMania’s email marketing services.  

18. Reach out to other similar businesses and form partnerships

What other businesses have clients who need your services?

How about these:

  • Home inspection companies
  • Plumbers
  • Electricians
  • Landscapers
  • HVAC professionals
  • Hardware stores
  • Real estate investors
  • Real estate agents
  • Chambers of Commerce
  • Urban developers
  • Builders
  • City Planners

Just to name a few!

home remodeling contractor shaking hands with client

If you’re not in the loop with your local Chamber of Commerce, this is a great place to rub elbows with other local businessmen and women…

ALL of whom could either use your expertise or know others who could!

19. Up your phone game to track & close more leads

When a prospect calls your business, you don’t want to waste the call.

With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want to be on your A game.

man with hard hat on the phone

Plus:

You need to ask what contractor advertising they saw.

Make it easy on whoever mans the phones by using a new caller sheet

An easy-to-use sheet which helps whoever answers your phones to get ALL the necessary information from the prospect about what contractor advertising they received or saw.

Plus:

You can also record incoming calls at your office so you can listen and actually hear how your receptionist or other staff handle prospective new customers.

Also called call tracking —

We use this in our DirectMail2.0 program so that business owners can not only hear how their prospect calls are handled…

But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes.

And your new caller sheet will also help you do one of the most important things you can do in your construction company marketing…

20. Track your results like a construction marketing expert

Only TRACKING will show you what parts of your marketing creates leads (and sales) for your business.

So — HOW do you track?

Well, that new caller sheet (#19) is one way!

Another way:

Google Analytics — a free tool from Google that tracks the following:

  • Who visits your website
  • Where they’re from
  • What pages they visit
  • How long they stay there
  • And WAY more!

FREE report: Easily set up Google Analytics on your website for website tracking

Let’s say you mail out 10,000 contractor postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page.

But… maybe only 25 people made it to your contact page to actually contact you and become real leads for your business.

Here’s an idea:

Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads!

Genius!

However — the most important metric to track?

Return on investment (ROI)!

The ultimate measurement of your marketing is how much sales they generate for your business.

Your response could even be low…

But your ROI could be HIGH.

Here’s what I mean, by example:

Nelson Construction & Renovations is a local Clearwater design-and-build home renovations company. They wanted help generating more qualified leads — to really grow their small business into an expanding company — so they contacted us to design and mail their construction postcards campaign.

Here’s their design so you can see:

nelson construction postcard front

Notice not one but TWO special offers (in the circles, lower right)? Love that.

They mailed their postcards consistently, and received 30 responses

But because their mailing list was spot-on — ONLY targeting their ideal prospects — those 30 responses turned into $1 million in revenue for their company!

Which is… drum roll please…

A 14,000% return on investment for their campaign!!

Now, be honest:

You may have seen 30 responses and thought “Well, that’s not a ton,” right?

But when you mail your construction postcards to the RIGHT people (aka, the beauty of a quality mailing list), your responses turn into revenue —

And generating REVENUE for your business is the point of marketing!

You can watch the Nelson Construction & Renovations case study video here.

So get this:

Only when you track your resultant revenue from your marketing can you tell what is worth re-investing into.

FREE report: The EASIEST track-your-marketing sheet that ever existed

That’s why Nelson Construction & Renovations added both Google and Facebook ads into their direct mail campaign — using Everywhere Small Business — because they saw that their consistent marketing literally paid off.

Their marketing actually generated more than enough REVENUE.

Which is just amazing honestly!

That’s why I wrote an entire article on these guys, which expands beyond their marketing plan and into the nooks and crannies of their entire business’s operation — give it a read!

from one truck and a couple guys to a multi-million dollar company: a true story

So there you have it!

20 construction marketing ideas you can use to grow your business.

I hope you’re feeling inspired! For even more marketing ideas, check out these construction/remodeling postcards with ready-made designs you can use! If you have questions about anything mentioned in this post, such as marketing with Everywhere Small Business, leave a comment or you can email me at Joy.Gendusa@PostcardMania.com.

Ready to start your lead-generating marketing campaign? Call one of my experts at <PHONE NUMBER> the consultation is 100% FREE!

Best,

Joy

FREE DOWNLOAD: Real Remodeling & Construction Marketing Campaigns and Their Results

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