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The Situation

Atlanta Home Designers is a construction company that specializes in home remodels. They called PostcardMania for help finding new clients.

The Solution

With the help of their marketing consultant, the remodelers decided on a fully integrated direct mail campaign that would target their ideal prospects people who own older homes and can afford to upgrade them!

It started with a results-generating postcard design:

  • The bold headline and sub-headline draw in the recipient with the offer of a FREE consultation and FREE iPad
  • Before and after photos show exactly what kind of work the company does
  • The bullet-pointed text is full of BENEFITS, which tell prospects what they would get out of working with this business
  • The Better Business Bureau logo tells recipients this is a reliable and trustworthy company

Atlanta Home Designers bought a mailing list of 2,500 homeowners between the ages of 40 and 65 and a household income of at least $100,000 whose homes were valued at $200,000 or more and were built between 1985 and 2005. (Yep, we can get THAT specific!)

To ensure the best possible results, the construction company mailed the postcards out six times, because repetition creates familiarity and trust and increases the likelihood your prospects will act!

For even MORE exposure, they added DirectMail2.0 to their campaign, so when an interested prospect visited their website (as 95% of interested prospects do), they would start seeing Atlanta Home Designers ads all over the internet!

The Results

895% return on investment!

The campaign generated about 20 calls for the remodelers, who were able to close 3-4 of those leads, bringing in $80,000 in revenue!

Whats more, they could see on their DirectMail2.0 dashboard that 348 people clicked on their online follow-up ads to go back to their website. And when those people are ready to remodel their homes, who do you think theyre going to call? Atlanta Home Designers!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other construction companies!