Top 8 PROVEN Doctors Office Marketing Ideas to Attract New Patients

Hey Healthcare Professionals and Marketers,

Are you looking to grow your practice and bring in more patients? Did you know, only 28% of healthcare marketers can say they have a clearly documented content marketing strategy.

Effective marketing for doctors’ offices doesn’t have to be a complex puzzle, but it does need to be strategic! With the right approach, you can expand your client base, enhance your visibility, and grow your patient base. At PostcardMania, we’ve helped thousands of healthcare providers across the country grow their practices using these strategies, and we’re here to help you too!

Let’s explore 8 proven marketing strategies that will help you reach new clients and keep your practice thriving.

1. Boost Your Doctor’s Office Online Presence with Search Engine Optimization (SEO)

You’re going to want to make sure patients find your practice when they search online. Optimizing your website for search engines is a must!

• Be Smart and Use Relevant Medical Keywords: Try incorporating terms like “family doctor near me,” “pediatrician in [City],” or “women’s health clinic” into your website content.
• Think Relevance, Think Doctor’s Content: It’s a smart idea to keep your website updated with fresh content, like blog posts on health tips, which can improve your search rankings and attract more visitors.
• PRO TIP: Make sure your business name, address, and phone number are EXACTLY the same everywhere you’re listed online. Don’t have variations, as Google will recognize these as different companies and hurt your overall organic ranking, like:
  • Clearwater Doctor
  • Clearwater Doc
  • Clearwater Family Doctor

See more SEO tips here!

2. Get Creative With Content That Resonates with Your Patients

Understanding the concerns and questions of your patients is key to creating content that connects with them!

• Get That Doctor’s Blog Going: Topics like “How to Manage Your Child’s Allergies” or “Understanding Preventative Health Screenings” can engage your audience and position your practice as a trusted source of information.
• Get Those Patient Testimonials Coming: Highlight stories of patient success to build trust and show potential clients the quality of care they can expect.

3. Leverage Direct Mail Marketing to Stand Out as A Leading Doctor

Direct mail marketing is a powerful tool for doctors’ offices, allowing you to reach potential patients directly. This doctor’s office had over $40,000 in revenue from one mailing!

• Targeted Mailing Lists: Use a targeted mailing list that focuses on specific demographics in your area, such as families with young children or seniors. The American Veterans Group generated $379,200 in revenue from their weekly postcard mailings!
• Engaging Postcards: Send out postcards with a clear call to action—like a special offer for a free consultation or a discount on a wellness exam. And don’t forget, you can get a free mailing list count and 1,000 FREE records here! Check out this dermatology clinic that had $22,500 in profit after launching their postcard campaign.

Be sure to maintain positive Google reviews from happy patients – we all know that people often Google doctor’s offices before they go for a visit! You’ll also want to claim your Google business profile, create and optimize business citations for local SEO, and optimize your website copy for search engines.

4. Engage Patients with Thoughtful Email Marketing

Take it from me. Email marketing is an effective way to keep your patients informed and engaged with your practice.

• Think Monthly Newsletter From Your Doctor: Share updates about your practice, health tips, and upcoming events.
• Targeted Campaigns: Send personalized emails based on patient needs, like reminders for annual check-ups or seasonal flu shot clinics. You can also do time specific campaigns for different demographics or geographical locations. This practice had 150 people respond to their campaign and made $22,500 in profit.

5. Use Social Media Like A Pro

You’ve heard it more than once and it’s true. Social media platforms like Facebook and Instagram can help you connect with potential and existing patients.

• Share Valuable Content: Post health tips, patient testimonials, and behind-the-scenes looks at your practice. This Medical Imaging practice saw an increase of 300 new patients!
• Engage with Followers: Respond to comments, answer questions, and build a community around your practice. With tools like Everywhere Small Business, you can even run coordinated digital ad campaigns across social media to amplify your reach. This practice gained 40 new clients and generated $250,000 in revenue from their Everywhere Small Business campaign!

6. Be A Leading Physician – Host Health Workshops and Webinars

Hosting workshops or webinars on health topics can position your practice as a leader in the community. Think interactive. Think engagement. Think answering questions and providing personalized advice, which can help convert attendees into patients. This health and wellness center generated 26 new patients from their integrated campaign.

7. Be Generous – Offer Free Resources to Build Trust As Their Doctor of Choice

Providing free resources is a great way to attract potential patients and demonstrate your expertise. Try downloadable guides on topics like “Senior Health Essentials”. Use your website, social media, direct mail and email campaigns to promote these resources.

8. Highlight Patient Success Stories

Showcasing patient success stories can be incredibly powerful in building trust and credibility. Share detailed case studies on your website and in your marketing materials, highlighting the care and results your practice provides. Or create videos featuring patients’ positive experiences.

There you have it—8 proven strategies to help doctors’ offices reach new clients and grow their practice. Whether you’re optimizing your online presence, sending out engaging direct mail, or hosting informative workshops, these strategies can set your practice up for the next level of success.

Ready to take your marketing to the next level? Start implementing these strategies today and watch your patient base grow. For a FREE consultation or to discuss your marketing needs, give us a call at 1-800-628-1804. We’re here to help you succeed!

Best,
Joy