Medical Services Case Study Video

The Situation

Vascular Institute of the Pines offers non-surgical vein treatment to their community in Pinehurst, NC. They opened in June of 2022 and needed to establish a steady inflow of patients coming into their new office. The owner, Leah Hershman, had the goal of growing the practice. They tried different types of marketing including social media and door to door, but they wanted to try mailers, so they came to PostcardMania for help with direct mail marketing and digital ads.

The Solution

When Vascular Institute of the Pines opened, they blanketed their area with postcards.

The 6 x 8.5 inches postcard that PostcardMania designed for them included the following features:

  • A QR code that brings recipients to a web page where they can learn more information
  • An offer of a free consultation
  • A professional photo of a doctor to build trust with the recipient
  • A list of benefits on the back of the card, including non-surgical treatments in office

Vascular Institute of the Pines started out by sending 30,000 postcards, which gave them bulk mail and printing discounts. Then they mailed out the postcards in batches between 5,000 and 10,000 cards on a monthly mailing schedule from June to September. They used a consumer mailing list and targeted women aged 40-75 who live in the local area since a large amount of their patients are females who need treatments on their legs.

Vascular Institute of the Pines also added digital ads to their plan via PostcardMania’s Everywhere Small Business campaign, which included Facebook, Instagram, Gmail, and Google. These digital ads matched the postcard design and showed up in the feeds of the same people they targeted with the consumer mailing list.

Additionally, anyone who clicked on their website or scanned the QR code and visited the website saw these ads and were reminded about the medical services Vascular Institute of the Pines was offering.

The Results

They gained 40 new patients and generated over $250,000 in revenue!

As a result, Vascular Institute of the Pines gained 40 new patients, and they generated between $250,000 and $280,000 in revenue! Their return on investment totaled an impressive 800%, and they expect that to be even higher as they continue to send out the mailers.

Their digital ads also performed very well. The Google ads made 34,003 impressions and resulted in 324 clicks; the Facebook/Instagram ads made 7,491 impressions and resulted in 177 clicks; and the Gmail ads had 66 displays and 2 total clicks.

Leah feels the reason this direct mail campaign was so successful is because of the demographics they chose for the mailing list and the large volume of postcards they mailed out consistently. She plans to continue to mail postcards because she feels their return on investment will continue to increase as they stay consistent with their marketing, and the more they mail postcards, the more likely the recipients will call them.

Leah said, “I would recommend PostcardMania for postcard marketing. I think they have done really well, especially with me as a new business owner.”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical offices.

CSID: 47228