Campaign Info
7,065
Cards Mailed
Google Ads
88.4K
Impressions
307
Clicks
FB/IG Ads
11.8K
Impressions
152
Clicks

The Situation

To Help Everyone (THE) Health and Wellness Centers provides affordable healthcare Los Angeles, CA>. They were looking for a creative way to let families know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

THE Health and Wellness Centers’ postcard included:

  • A headline that immediately communicates the card’s message
  • A 5 star review from a previous client
  • An offer for a free gift with a booked appointment.

The primary reason for this campaign’s success was the diversity of their mailing lists. In the densely populated city of LA, they had to target precisely to not waste marketing dollars. They went with a 2 pronged approach, purchasing a consumer list and providing their own list. These lists targeted 2 primary groups: families with less than 4 children present, and households with an income of less than $30,000.  This is the hot spot for their market as an affordable health care provider, families struggling on lower wages.

The consistency of their mailings also contributed to their success. They mailed their postcards on a monthly basis for 3 months, ensuring that each recipient knew of their service when it came time for healthcare.

The Results

26 new patients!
Number of Times Google Ad Displayed
88.4K
Google Ad Clicks
307
Number of Times Facebook & Instagram Ad Displayed
11.8K
Facebook & Instagram Ad Clicks
152

26 new patients!

THE Health and Wellness Centers had an immediate 10 patients after the first mailings, and eventually brought in 26 total!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other healthcare providers!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania