To Help Everyone (THE) Health and Wellness Centers provides affordable healthcare for families in Los Angeles, CA. They were looking for a creative way to let families know about their services, so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
THE Health and Wellness Centers’ postcard included:
- A headline that immediately communicates the card’s message
- A 5 star review from a previous client
- An offer for a free gift with a booked appointment.
The primary reason for this campaign’s success was the diversity of their mailing lists. In the densely populated city of LA, they had to target precisely to not waste marketing dollars. They went with a 2 pronged approach, purchasing a consumer list and providing their own list. These lists targeted 2 primary groups: families with less than 4 children present, and households with an income of less than $30,000. This is the hot spot for their market as an affordable health care provider, families struggling on lower wages.
The consistency of their mailings also contributed to their success. They mailed their postcards on a monthly basis for 3 months, ensuring that each recipient knew of their service when it came time for healthcare.
26 new patients!
26 new patients!
THE Health and Wellness Centers had an immediate 10 patients after the first mailings, and eventually brought in 26 total!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other healthcare providers!