The Situation

American Veterans Group provides high-quality home care, such as housekeeping, pet care, and medical assistance, to veterans in Long Beach, CA. They wanted more veterans to know about their services, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6” x 8.5” postcard that included the following features:

  • An attention-grabbing message that thanks the veteran for his/her service in the military
  • A list of included benefits at no cost to the veteran if he/she qualifies
  • A traditional and sophisticated design with patriotic colors — red, white, and blue — so the recipient immediately knows the message is for them

We mailed 30,000 postcards to residents 64 years old and over with a household income of $30,000 or less in the surrounding area. The consumer mailing list was highly targeted so that the postcards would arrive at homes where seniors were present.

The cards were mailed out weekly in batches of 1,750, totally 17 mailings.

The Results

They received 30 responses and generated $216,000 in profit!

Thirty people responded to the postcard, and the campaign generated $216,000 in revenue!

American Veterans Group spent $14,762.91 on this direct mail campaign, therefore, they received an ROI of 1,363%.

They were so impressed with the results that they recently reordered 30,000 postcards! American Veterans Group is excited to see how many more clients they will receive in the future from all these efforts.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical and home care providers.