PostcardMania In the News

We dismiss the idea of building a million-dollar business because, well, you need a lot of money for that, right? You’ve got to spend money to make money, don’t you?

As it turns out, you don’t really have to spend that much.

Do you know who actually buys from you? I’m talking about the socioeconomic makeup of your best customers. Is it women 35 to 45 years old with an income of $60,000 that spend, on average, $200 on every purchase? Is it businesses with 10 employees or less? If you don’t know, it’s high time you found out. After all, you can’t clone your best customers until you know who they are.

No business can succeed without doing some marketing. A company may have a superb product, but it still won’t sell a thing unless potential customers can find out about it. But choosing the right marketing avenue is critical, especially for small businesses with small marketing budgets.

Anticipating the rate hike from the US Postal Service, the Intuit Small Business Blog asked Melissa Bradshaw, chief operating officer of PostcardMania and founder of the blog Mailing Services with Melissa, for a few tips about how to trim your postage costs.

A rundown of the single best tips for budding entrepreneurs. Read what Joy had to say.

As mortgage brokers work to convince homeowners that now is the time to refinance, there are a few proven marketing techniques they can use to ensure their voices are heard. By using a combination of these three stages of marketing, originators can maintain a steady flow of refinance leads.

Contrary to what’s been proven over and over by thousands of HVACR contractors, many business owners in this industry don’t believe postcard marketing can produce new customers, leads and revenue.