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PostcardMania In the News

Joy Gendusa: mapping growth

Joy Gendusa: mapping growth

I cant either. With a staff of 192 employees, meeting payroll week after week and paying the bills is often stressful in this economy even for a big small business like mine. Sometimes smaller business owners imagine that we have loads of cash lying around to test out new marketing ideas. Not true. The expenses grow with the revenue.

Postcard Campaigns Make Marketing Easy

Postcard Campaigns Make Marketing Easy

Why postcards? Simple: Because its easier to generate leads than to close loans.

Interview with Chase Ink

Interview with Chase Ink

Joy recently sat down with Chase Ink and talked about what sets PostcardMania apart, company accomplishments and overcoming challenges.

Award-winning Initiative Ups the Ante on Direct Mail

Award-winning Initiative Ups the Ante on Direct Mail

[PostcardMania is] the Florida based direct mail specialty firm that holds all the cards. From small glossies to relatively colossal 6-inch by 11-inch postcards, Florida based PostcardMania has so commendably elevated the art of direct mail…

The American Academy of Cosmetic Dentistry asks Joy: Is Social Media Marketing Worth it for Dentists?

Dentists, like so many practice owners and marketers from every industry, are standing at the crossroads of old and new marketing media and trying to decide which path to take. You know the old strategies have worked for you, but youre concerned that they may soon be replaced or that new media might offer better returns on your investment.

An Entrepreneur’s Success Story

Joy teaches you how to generate more clients/customers using direct mail. Learn how your marketing efforts can increase rapport with your potential customers.

Read Joy Gendusa’s “The Secret to Sales Success? Teenage, Minimum-Wage Employees”

From the article: Looking for a way to drive more hot prospects to her sales team, Gendusa created an in- house, lead-activation unit. Over its years of operation, PostcardMania had compiled a database of over 200,000 customers and prospects most of whom were small business owners. She decided to hire 10 employees all teenagers to simply dial out to the members of that database, she says.

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