Marketing Articles

Insurance Agents: The Fatal Business Mistake You Don’t Know You’re Making

Most people use the words advertising and marketing interchangeably — but they are NOT the same! This subtle misunderstanding is hazardous to your business. You may be neglecting important opportunities and preventing your growth!

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Topic:

Business

3 Ways to Improve Your Marketing Results and Avoid Direct Mail Mistakes

In my dealings with small business owners, I have discovered something very interesting: marketing almost NEVER works for them. As you can imagine, since I own a marketing company that I grew from nothing to $20 million in revenue using postcard , this comes as quite a shock to me.

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No one likes mistakes. Mistakes are bad and, in business, usually end up costing you money. This article warns about 3 common marketing mistakes and how to avoid them.

Reading Time:

3:16

Topic:

Postcard Marketing

3 Online Follow Up Tools Your Small Business Needs

If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.

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Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.

Reading Time:

6:30

Topic:

Marketing

The Elements of a Homepage that Make Visitors into Leads

Marketing expert Joy Gendusa gives a complete walk-through of a well-designed homepage, and teaches how to adapt the principles to fit your business. 

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Topic:

Design

The Five Essentials of Every Business Website

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Topic:

Design