9 Game-Changing Marketing Strategies to Reach New Homeowners in 2024

Hey Marketers and Business Owners,

Are you looking to connect with new homeowners through a powerful, proven method? Look no further! Direct mail marketing is a fantastic way to reach this key demographic effectively. In fact, new homeowners spend 5x more on home improvement in their first year than existing homeowners.

So… how do you ensure your message stands out and resonates with new homeowners?

By sending out targeted postcards and direct mail pieces to a mailing list packed with new homeowners in need of your products or services!

Just picture it. You mail thousands of postcards monthly, using our New to Town program that lets you automatically send communications to carefully targeted lists of people who have just moved into your service area. It builds recognition and trust. And most importantly, it brings in fresh leads cost-efficiently!

Here’s your complete guide to direct mail marketing to new homeowners:

1. Personalize Your Postcards To Appeal To New Homeowners

Personalize your postcards for maximum effect. Get straight to the point with your messaging… and offer a discount! When you target a mailing list full of new homeowners, offer them what they need. For example, this company offered $1000 off a full roof replacement services for anyone who brought in their postcard. They boosted their revenue by $70,000 just from this one postcard campaign.

2. Showcase Home-Related Solutions That are Useful To New Homeowners

Highlight a simple, direct message that focuses on the needs of new homeowners and the convenience your services provide. Need help designing your postcards? We’ve got you!

3. Ask Questions to Our New Homeowner Audience! It Grabs Attention!

Target those in urgent need of your services with empathetic messaging. Include a question, prominent discount, or special offer graphic. It makes the deal seem real and achievable.

This company that made $40,000 in revenue asked, “Struggling with faulty drains, sewers backups, or odors?” and in an instant, it gets the reader thinking and tells them what service they provide.

4. Make Your Postcards Irresistibly Eye-Catching to New Homeowners

Use friendly imagery to create a connection. Adding a professional logo enhances credibility. A bright, bold postcard ensures it stands out in any mail stack, making your service memorable.

5. Get Focused On New Homeowner Targeting

The effectiveness of your campaign will be amplified by clever targeting. Be sure to carefully consider who you are going to target your communications to. Precision is key — you can get 1000 FREE mailing list records here!

6. Address Common Homeowner Concerns In Your Communications

Use colors and messages that address the common concerns homeowners face. Show how your services can make their lives easier – offering solutions like home maintenance that eliminate stress, quick food services that are nearby, or landscaping services that save time. Did you know, new movers are 38% more likely to try a new restaurant than existing residents? Imagine if you were a restaurant and sent these new movers a postcard about your services! Use templates, like these restaurant postcard templates, to help you out.

7. Combine with Digital Ads With Integrated Communications That Speak To Homeowners

Combine your direct mail campaign with digital ads to create a multi-channel approach and maximize your reach. Everywhere Small Business puts your business right where your prospects spend their time. Check out this video about it here and learn how to simply and cost-effectively cover your entire area! We handle the design, execution, and tracking of your campaign. Plus, you can monitor your results 24/7 from an online portal.

8. Consistency is Key, Especially When Homeowners Have Just Moved In

Consistent, qualified leads are essential for boosting your business. Imagine mailing thousands of postcards monthly, all featuring your message, your branding, and your exclusive offer, delivered directly into the homes of people who recently relocated to your service area. It builds recognition and trust. And most importantly, it brings in fresh leads!

9. Tracking Your Success As You Engage With New Homeowners

Don’t forget to track your leads using call tracking numbers to measure your campaign’s success!

So there you have it! A little dose of inspiration to spice up and fire up your direct mail marketing campaign strategy for new homeowners. Get a FREE count of new home owner prospects in your service area.

If you have any questions about running a lead-generating marketing campaign for your business, please give one of our marketing experts a call at 1-800-628-1804. Their advice is 100% FREE!

Best,

Joy