Delmarva Metal Roofing is a company that provides quality aluminum roofing services throughout Delaware, Maryland and Virginia. They needed a way to gain more clients, so they reached out to PostcardMania for marketing help.
PostcardMania created a postcard that included the following features:
- An enticing offer of $1,000 off a full roof replacement
- Benefits including a lifetime warranty, financing available, and recycled materials
- A call to action to request a free estimate
- A five-star review from a happy customer
They mailed out 9,000 postcards to a resident/occupant mailing list that targeted homeowners in specific areas. The mailings went out in batches of 3,000 and were sent out every month between March and May 2022.
They generated $70,000 in revenue!
Two people responded, the Delmarva Metal Roofing team converted both, and generated $70,000 on the new jobs! With an upfront investment of $4,777, their ROI amounts to 1,365%.
Since then, they have ordered 9,000 more postcards, and they are looking forward to achieving more results in the future.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies.