The Situation

Delmarva Metal Roofing is a company that provides quality aluminum roofing services throughout Delaware, Maryland and Virginia. They needed a way to gain more clients, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania created a postcard that included the following features:

  • An enticing offer of $1,000 off a full roof replacement
  • Benefits including a lifetime warranty, financing available, and recycled materials
  • A call to action to request a free estimate
  • A five-star review from a happy customer

They mailed out 9,000 postcards to a resident/occupant mailing list that targeted homeowners in specific areas. The mailings went out in batches of 3,000 and were sent out every month between March and May 2022.

The Results

They generated $70,000 in revenue!

Two people responded, the Delmarva Metal Roofing team converted both, and generated $70,000 on the new jobs! With an upfront investment of $4,777, their ROI amounts to 1,365%.

Since then, they have ordered 9,000 more postcards, and they are looking forward to achieving more results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing companies.

 

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