Marketing Articles

Marketing Basics Even CEOs Don't Know (But They'd Never Admit It)

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.

What You Will Learn

Since marketing is all about experience, this article provides you with the most valuable lesson I've learned over my 20 years of marketing experience.

Reading Time
4:07

Topic:
Marketing

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Direct Mail Tips: Postcard Marketing vs. Catalog Marketing

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

What You Will Learn

This aricle outlines the distinct advantages direct mail postcards have over direct mail catalogs, so you can choose the option that can bring you the most revenue.

Reading Time
9:58

Topic:
Catalog Marketing

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The Revenue-Killing Abyss in Your Sales Process

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

What You Will Learn

You NEED to follow up with your prospects to close the most sales possible, and this article shows you the most effective ways to stay in touch with your leads.

Reading Time
8:12

Topic:
Database Marketing

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Marketing Outside-the-Box = Getting Ahead

Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.

What You Will Learn

Creative, out of the box marketing ideas stick in prospects' minds better, so this article gives you suggestions on how to think more creatively about your marketing message.

Reading Time
5:23

Topic:
Marketing

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Getting More Referrals for Your Small Business

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business,

What You Will Learn

Successful referral programs are like a dream come true for small business owners, because they create continual, organic growth for your company. This article tells you how to create one.

Reading Time
2:58

Topic:
Postcard Marketing

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