Marketing Articles

Marketing Basics Top CEO's Still Don't Know... If They'll Admit It!!

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.

Topic:
Marketing

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Don't Get Caught in the Catalog Crossfire: Avoiding Postage Missiles for Catalogers

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

Topic:
Catalog Marketing

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Follow-Up Marketing Gets More Closes

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

Topic:
Database Marketing

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Marketing Outside-the-Box = Getting Ahead

Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.

Topic:
Marketing

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Rising postal rates? Don't cut down the direct mail

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business,

Topic:
Postcard Marketing

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