New To Town Daily, Automated Mailers

Our New to Town program automatically targets new homeowners in your service area every day with new mover postcards!

Moving to a new home means finding new businesses that meet your needs. A new dentist, a new HVAC pro, a new grocery store, a new coffee spot — there are a lot of new businesses to connect with!

And you want to be that new business chosen, right? Imagine automatically sending a new mover mailer to a brand new resident in your service area!

New homeowners are a very profitable target because they need your services the most during these times and are more receptive to marketing messaging. When families are in the process of settling into their new homes and communities, they are very open to learning about new businesses and services. As a result, you’ll receive more new mover leads that you can convert into customers and increase annual revenue.

Here are a few statistics that show why new mover marketing programs are worth your investment!

• New homeowners spend 5x more on home improvement in their first year than existing homeowners. Source: Porch Group Media
• New homeowners are 17% more likely to buy a new car in their first year than existing homeowners. Source: Edmunds
• New homeowners are 23% more likely to start a family in their first year than existing homeowners. Source: National Association of Realtors
• New movers are 38% more likely to try a new restaurant than existing residents. Source: Nielsen
• New movers are 20% more likely to sign up for a new gym membership than existing residents. Source: IHRSA
• New movers are 15% more likely to switch banks than existing residents. Source: J.D. Power
• New movers are 10% more likely to switch Internet service providers than existing residents. Source: Leichtman Research Group

What you can expect marketing to new movers with New to Town:

Our professional team of in-house graphic designers and copywriters create a postcard specifically for your business. Then our marketing specialists advise you on selecting a target audience and new movers mailing list. Using the latest new mover data available, we mail to homeowners in your area every day automatically.

One of the benefits of working with us, is that we have a special partnership with the USPS for bulk mailing rates and lightning speed addressing and mailing.

With new mover direct mail, you can target specific homes based on these important factors:

• Home sale date
• Year built
• Price
• Square footage
• Location

A new mover program is perfect for almost every business, but especially:

• Dental & Medical Services
• HVAC
• Landscaping
• Pest Control
• Plumbing
• Pool Service