PostcardMania In the News

Kevin Price, Host of the Price of Business on Business Talk 1110 AM KTEK (on Bloombergs home in Houston) recently interviewed Joy Gendusa. Heres that interview.

To read it, click here!

Direct mail is so popular amongst marketers because its inexpensive, but effective. You will need some tips to do it correctly, which is why weve created the Ultimate Guide to Direct Mail. Be sure to check that out. For now, heres a list of the top 25 resources to get you introduced to the power of direct mailing.

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Let me guess: you tried Pay Per Click (PPC) and it was a mess. Am I warm? You were paying like $10 per click and then most of those clicks never even turned into leads. Weve all been there. So take solace when I tell you: its not you its Google. But there is a huge caveat to this. A big ol asterisk, if you will. And it is this:

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As the CEO of a marketing company, I keep close tabs on all of our internal marketing and advertising efforts, and this includes frequent reports on the status of our Pay Per Click (PPC) campaigns. During one of these reports, I was briefed about something in our PPC results that was a little odd, and it turned out to be a symptom of a larger problem with our marketing system: we were receiving a surprising amount of completely useless leads that were taking a toll on our return on investment. I want to share the story with you, so you can see if the same thing is happening to you, and if so, learn how to fix it!

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This just in: pay-per-click marketing (PPC) is a very effective marketing strategy. Thank you. Good night.

Alright, we know its a great way tactic to gain exposure for our companies and generate new leads from online prospects that are searching for our services or. The bummer for many of us is that it can be complicated. Well, no longer! Im going to let you in on the ABCs of effective PPC ad campaigns, so you can leverage this medium easily and to your great benefit.

To read further, click here!

Ive heard from a number of real estate investors that you want tounderstand how to navigate AdWords and turn pay per click (PPC) into a valuable marketing option, so this is the last article in my three-part series where I show you how to do just that! In case you missed the first two, heres the breakdown:

To learn more, click here!

Say it with a postcard. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent postcards is the perfect start to new sales this is one of the key small business marketing strategies.

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Finding a way to get more online reviews from your happy customers is a task that is well worth your time. Here are some tips on building an online reputation that makes your restaurant shine.

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So you gave pay per click (PPC) a try, and it betrayed your trust royally. Been there! Let me guess, you were paying like $10 for a click. And then all those pricey clicks had the gall to abandon your website, without even leaving an email address to follow up with. The nerve!

To keep reading, click here!

Ive heard from a number of real estate investors that they would love tounderstand how to navigate AdWords and turn Pay Per Click (PPC) into a valuable marketing option, so this is the second article in a three-part series where I break it down for you and show you how to do that.

Click here to learn more!